Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
Apple TV subscribers can now stream select third-party films at no extra cost
Apple TV has added a handful of classic movies to its library of original titles, and they're all free to stream.
Lenovo IdeaPad leak shows a new laptop with strong MacBook Neo vibes
'Pretty sure it won't share the same build quality': Lenovo's new laptop with MacBook Neo vibes is leaked, but skeptics are worried it won't match Apple's quality.
15 of the best laptop deals in the US and the UK — I've found the best offers from Amazon, Best Buy, Currys, Argos, and more
I've rounded up 15 of the best laptop deals that are available now in the US and the UK, including devices from Apple, Samsung, Lenovo, Acer, and more.
TSMC reportedly has $1 billion of Apple chips awaiting delivery of DRAM — will this be what powers the iPhone 18 Pro?
A billion dollars of Apple's 2nm chips are stuck at TSMC because the memory has not arrived, with Apple's own packaging choice the reason why they cannot just be stockpiled and finished later.
I compared the iPhone Ultra's rumored screen sizes to the Samsung Galaxy Z Fold 8
The iPhone Ultra looks set to have very similar size screens to the Samsung Galaxy Z Fold 8, but there could still be some notable differences.
Wearables are making us anxious — Here’s what we can do about it
Wearables are designed to create healthy habits, but what happens when they end up reinforcing unhealthy behavior?
20 years after its flashy launch, what happened to the Mac Pro?
The Mac Pro would be 20 today if it hadn’t been discontinued. Here’s why Apple ditched its most powerful Mac.
Microsoft stops recommending 32GB, as Apple reportedly struggles to get RAM
32GB is the 'no-worries zone'? Not anymore as Microsoft backtracks on past RAM recommendations, while Apple's seemingly having troubles of its own.
