Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

ICYMI: the week's 7 biggest tech stories for May 9, 2026
By Hamish Hector published
Here's the biggest tech news from Apple, Nintendo, Google, and more for May 9, 2026.

The best tablet 2026
By Philip Berne last updated
Updated The best tablets come from Apple, Samsung, OnePlus and more, that we've tested them all so we can recommend the best slate for your needs and budget.

Remember the iPod's earbuds? The design is back, but with modern features
By Tom Bedford published
The Sivga M260 look like Apple's iPod earbuds, but with a big driver, premium build and multiple connection options.

New movies: the most exciting films coming to theaters in May 2026
By Tom Power last updated
Updated New movies will arrive weekly throughout 2026 — these are the biggest ones to keep an eye on.

AI may kill the app grid, but complex tasks still need apps
By Ross Rubin published
Yes, there's still "an app for that."

Apple is about to let you replace its AI with ChatGPT, Gemini, and Claude
By Eric Hal Schwartz published
Apple’s plan to let users choose between multiple AI models marks a shift from a controlled system to a more open platform approach

Apple’s Siri lawsuit could net you $95 per device as part of $250m payment
By Alex Blake published
Apple is paying $250 million due to delayed Siri features, with affected users eligible for up to $95 per device.

More Mac Studio and Mac mini options are disappearing from the Apple Store
By David Nield published
Apple is taking more Mac mini and Mac Studio models off the shelves to try and weather the memory shortage.
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