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Prime Day is Amazon's annual shopping event solely for members of its Prime subscription service. This year, it takes place in the US, UK and many other countries over 23-26 June 2026 — which means it's about to get going very soon.
Unlike Black Friday and other holidays such as Memorial Day and Labor Day, which can also be great times to pick up a bargain, there's no interesting history behind Prime Day — it's simply a way for Amazon to push thousands of deals to its millions of subscribers.
Prime Day has expanded in recent years, having been a single-day thing when it was first held on July 15, 2015, to mark Amazon's 20th birthday. The 2025 event lasted for four days in many countries, and took place over as many as six days in Australia and Singapore. In 2026 it will again last for four days in the US and UK. In recent years Amazon has also run a second Prime Day event in October.
Of course, to take advantage of the deals you'll need to be an Amazon Prime member, although if you've never used it before you can sign up for a 30-day Amazon Prime free trial to get access to the deals. This will also let you enjoy the other membership benefits, including free shipping, access to Prime Video and more.
Below, you'll find all of the latest Prime Day deals and information.
Latest about Prime Day
Gong on a summer holiday? I've picked the best beauty tech to take with you for less
From Nanoleaf's light-therapy wand to the Oura Ring 4, here are the beauty tech deals worth making room for in your suitcase.
This super-compact power bank has saved my bacon more times than I'd care to admit — and it just hit an ultra-cheap price for Prime Day
I use the Anker Nano 10K 45W Power Bank almost every day, and it's just hit an unbelievably low price for Prime Day.
Amazon Prime Day home office deals 2026
Prime Day I test workspace gear for a living. Here are the office chairs, standing desks, mini PCs and more I recommend buying right now
The Kindle Scribe Colorsoft is more expensive than a Paperwhite and iPad, even at a discount
Sure, the Kindle Scribe Colorsoft sounds great on E Paper, but right now you can get a more powerful, better screen in the 11-inch iPad and a more portable Kindle Paperwhite for less
This is how I'd decide between a gaming headset and headphones for an awesome gaming audio upgrade
I’ve bought a lot of gaming headsets and headphones over the years. Here’s my best advice on which can offer stunning gaming sound and immersive features.
I use the Sony WH-1000XM6 every day and now they're at a record-low price
The Sony WH-1000XM6 just hit a ludicrously low price, and if you want the best ANC around, they're a must-buy.
Are the cheap Philips Hue Essential lights any good? Here's what you need to know
We tested these budget bulbs side-by-side with the pricier range, and struggled to see the difference.
4 super-quiet fans to help you sleep comfortably during a heatwave
Quiet and effective fans to help you avoid sweaty, sleepless nights — all tested and rated by our team of home-tech experts.
MSI's 'super-light, hyper-functional' portable monitor drops 35% for Prime Day — and I'm calling it now: at this price, it's the cheapest screen you can get for your tech that's actually worth it
We used this MSI portable display for IT management and creative tasks and it's absolutely brilliant.
