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Prime Day is Amazon's annual shopping event solely for members of its Prime subscription service.
Unlike Black Friday and other holidays such as Memorial Day and Labor Day, which can also be great times to pick up a bargain, there's no interesting history behind Prime Day – it's simply a way for Amazon to push thousands of deals to its millions of subscribers.
Prime Day has expanded in recent years, having been a single-day thing when it was first held on July 15, 2015, to mark Amazon's 20th birthday. The 2025 event lasted for four days in many countries, and has taken place over as many as six days in Australia and Singapore.
In recent years Amazon has also run a second Prime Day event in October, and this year is no exception. Prime Big Deal Days takes place in the US and UK on Tuesday, October 7 and Wednesday, October 8. In Australia, meanwhile, it runs from 7-13 October.
Of course, to take advantage of the deals you'll need to be an Amazon Prime member, although if you've never used it before you can sign up for a 30-day Amazon Prime free trial to get access to the deals. This will also let you enjoy the other membership benefits, including free shipping, access to Prime Video and more.
Below, you'll find all of the latest Prime Day deals and information.
Latest about Prime Day
Ugreen's 5-port 2.5Gb Ethernet switch gets a welcome price cut ahead of Amazon Prime Day
Ugreen's 2.5Gb Ethernet switch with five high-speed ports gets a welcome price cut ahead of Amazon Prime Day.
You can get four months of Amazon Music Unlimited for free ahead of Prime Day 2026
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Amazon's just extended Music Unlimited's free trial ahead of Amazon Prime Day 2026 — don't miss your chance to save well over $40/£40.
Amazon reveals the dates for Prime Day 2026 — and I've found 11 of the best early deals that you can shop now
Amazon has confirmed the dates for this year's Prime Day sale and revealed several early deals that you can shop now — here's everything you need to know and my top picks from all the current offers.
You can already get three months of Audible and Kindle Unlimited for free ahead of Prime Day 2025
Two of Amazon's best live services are currently available with extended free trials ahead of Prime Day.
Our favorite secure cloud storage provider is only a fraction of the price this Cyber Monday
Cyber Monday Don't miss out on this stunning Internxt deal for 90% off this Cyber Monday
$9.61/Terabyte: 26TB Seagate Expansion external hard drive is lowest-priced storage at $250 just in time for Black Friday
Black Friday This 26TB Seagate Desktop Expansion hard drive deal is better than any Black Friday price cut we've seen.
$0.01/Gigabyte: Seagate steals Black Friday thunder with 24TB HDD that costs just $239.99, the cheapest internal storage of 2025
This massive 24TB hard drive from Seagate costs less than $10/TB, its lowest price ever
Ninja Luxe Café vs. De'Longhi La Specialista Touch – which is the best Black Friday discount to shop before the bean-to-cup coffee deals run dry?
I'm a home appliance expert, and I've weighed up two of the most popular bean-to-cup models to help you choose this Black Friday.
