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I've found the 33 best deals from the Amazon Prime Big Deal Days sale in the UK – freebies, Kindles, TVs, appliances, and more
All the top offers from the second Prime Day
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1. Today's best deals
2. Deals under £50
3. Kindles
4. Amazon Devices
5. TVs
6. Tablets
7. Live coverage
There are only a matter of hours to go until this year's Amazon Prime Big Deal Days sale gets underway. The name is a bit of a mouthful, but it's effectively the retailer's second Prime Day sale of the year, with 48 hours of deals exclusively available to Prime members across October 7-8. But there are dozens of offers already live, many of which are available to all, so I'm rounding up all the best ones actually worth buying today.
• Browse all of today's Amazon Prime Day deals
It won't surprise anyone familiar with Prime Day that some of the best deals are available on Amazon's own-brand tech. I've spotted Fire TV Sticks, Ring doorbells, and Blink cameras from as little as £14.49, many of which are cheaper than the first Prime Day back in July.
There are also super-cheap TVs from £109 if you're looking for a new Hisense, TCL or Fire TV display, some of the lowest prices yet on ereaders with the newest Kindle Colorsoft for £169.99 (was £239.99), and huge savings of up to 45% off appliances from Ninja, Shark and Tefal.
With the full sale set to get underway tomorrow, you can be sure that lots of new Prime Day deals will drop from midnight.
I'll be using my decade of experience covering Prime Day and other major sales events to ensure you see all of the best deals and the top recommendations from the expert TechRadar team.
Amazon Prime Big Deal Days - quick links
- Amazon Devices: from £19.99
- Appliances: up to 45% off Shark, Ninja & Tefal
- Blink: cameras from £14.49
- Fire TV Stick: from £19.99
- Gaming: up to 30% off PS5 & Switch games
- Health & Beauty: up to 67% off Philips & Oral-B
- Kindles: up to £70 off
- Laptops: from £149.99
- Lego: Lego Game Boy - now £49.99
- PC Gaming: up to 38% off Nvidia & AMD
- Ring: up to 60% off cameras & doorbells
- Tablets: Fire Tabs from £49.99
- TVs: from £109

As TechRadar's senior deals editor, I've covered major sales events such as Black Friday and Amazon Prime Day for almost a decade so I've learnt what to expect and how to make the most of each one. I'm here to help you save money, bring you the best products for the lowest prices that we've tested and love here at TechRadar, and uncover those hidden bargains you don't want to miss.
Amazon Prime Big Deal Days - editor's picks
The Kindle Colorsoft is down to a new low price as part of Amazon Prime Day. As Amazon's first and only colored Kindle, it's a must-have if you love reading travel guides, graphic novels, and other genres with a lot of images and photographs – or just want to view your entire ebook library in its full colour glory. The ereader is also USB-C and wireless charging compatible, lasts up to eight weeks on a full battery, and has enough storage for thousands of books.
This second Amazon Prime Day of the year has the top-rated Blink Video Doorbell on sale for under £25 – a new record-low price. The Blink Video Doorbell is a cheap and easy way to get alerts to your phone when motion is detected or when guests are at your door. It features infrared night video, long-lasting battery life, compatibility with other smart devices and displays, and two-way audio to speak to visitors.
While this isn't technically a Prime Day deal, I can't help but be incredibly tempted by this super-cool Lego Game Boy. I grew up playing one of these on various family holidays and I would love to own a neat display item like this. I'm pretty sure it'll be going in my basket before the sale ends, especially when you can use the code 'FD22271A' to get a fiver off.
The 50-inch Amazon Fire TV is the mid-sized version of the budget-friendly 4-Series range and it's now down to its lowest-ever price. It's a nice buy if you're on a budget, as the premium 4K resolution delivers excellent clarity and picture quality for TV shows, movies, sports and general viewing. All major streaming apps are ready to go, too, plus there's voice control support through Alexa. It's an all-around solid TV for the price that I'd buy if I needed an affordable and capable display.
Amazon's best-selling Echo Dot is down to under £30 ahead of Prime Day – an OK offer, but far from the previous record-low of £21.99. Nevertheless, the Echo Dot offers an improved audio experience, plus a new temperature sensor and all the handy features from Alexa, like playing music, answering questions, and checking the weather completely hands-free. As far as a cheap and cheerful smart speaker goes, it's one of the better options out there.
Amazon Kindle Unlimited: three months free
Kindle Unlimited is a great service if you read a lot of books or you can’t settle on just one genre. Sign up and you have access to a near never-ending supply of fiction and non-fiction, including biographies, self-help books, and foreign language novels. There are even audiobooks, too, though don’t expect the same quantity as you get with Audible.
If you're looking for a deal on a smart home display, then the cheapest offer at Amazon is the latest generation Echo Show 5 on sale for £49.99. That's only £5 more than the record low, so it's a strong deal for a straightforward smart home display that's packed with features and includes the Amazon Alexa assistant for easy voice controls to get alerts, weather updates, play music, watch videos, and more.
One of the best budget air fryer deals available at Amazon right now is this heavily reduced Tefal Easy Fry. It's a decent-sized 8.3L model that's almost at the same price as smaller 5-litre options I've seen at other retailers. We haven't personally reviewed this model at TechRadar, but it's from a trusted brand and is back down to the lowest price I've seen all year. In fact, it's the same offer that I saw during last year's Black Friday.
Another streaming stick, another return to the lowest-ever price. The newest version of Amazon's premium streaming device, the Fire TV Stick 4K Max, streams the same content in the same quality as the standard 4K version, but the extra power inside means you get faster performance when navigating apps and searching for shows. Plus, it uses WiFi 6E technology to give you a more stable and consistent streaming experience over the majority of built-in TV services and apps.
Amazon Prime Big Deal Days – Under £50
Amazon Music Unlimited: four months free
Into your tunes? You can get a lengthy four-month trial of Music Unlimited: Amazon’s premium music streaming service. Unlike the free tier or the basic Amazon Music Prime benefit, Music Unlimited provides ad-free listening, the ability to download songs for offline playback, and high-definition and spatial audio options. With over 11 million tracks, you're sure to be covered regardless of taste, too.
The latest wireless Ring Doorbell has been discounted to a new record-low price ahead of next week's Prime Day. We've tested more advanced versions and have been impressed with the video quality and night vision colour, but it's a shame that some of this device's value is usable exclusively with a Ring Protect subscription. However, if you're fine with paying for a subscription or already using a Ring-based home security system, it'll be worth the cost.
A new version of the Amazon Fire HD 8 tablet was only released less than a year ago and it's back to the record-low price for Prime Day. While not the most powerful tablet out there, the Fire HD 8 has what you need to cover the essentials, such as web browsing, sending emails, watching videos and a little light gaming. Battery life is impressive at up to 13 hours, so it's good to take on the go or if you're just chilling on the couch.
It's not the most glamorous deal but this is a good price for a set of 24 batteries at Amazon from the big-name brand Duracell. These are always a handy buy for a variety of tech items and gadgets.
The Philips OneBlade 360 is a quick, simple and affordable electric razor that's suitable for a wide variety of face and body grooming needs. It's now down within a few pounds of the cheapest price I've ever seen, making it a great early buy ahead of Prime Big Deal Days. This bundle includes the handle as well as one extra blade, an adjustable comb, and a USB-A charging cable.
Amazon's early Prime Day deals include the Echo Pop for the low price of £22.99. This is the cheapest Echo device you can buy right now and one that we found was fun, if somewhat basic, in our Echo Pop review. For the money, however, you get a compact smart speaker with Alexa built in, so you can play music, ask questions, and check the weather completely hands-free. It has fallen to £17.99 in the past for Prime members, but I'd still say it's a decent buy at a little over £20.
The Ninja Blast Portable Blender is Ninja's best-selling personal-sized blender for smoothies, slushies, and shakes. It comes with a USB-rechargeable base, so you don't need to swap batteries every few months, and a leakproof lid with a carrying handle. Its convenient, grab-and-go design stood out to our reviewer, who gave it four out of five stars. While I've seen it a little cheaper by a few pounds a handful of times in the past, this is still a good price for the handy kitchen gadget.
As the name suggests, the Fire TV Stick 4K streams shows and movies on your TV in ultra-high 4K resolution, with access to all the major apps and voice control support through Alexa. It's a good offer for a solid streaming stick that could be an upgrade to some slower and clunkier in-built TV services and apps. Be aware, though, that the previous generation version has been as low as £22.99 before – but that was over three years ago. Chances of seeing that price again are slim – and this is actually a record-low price for the newest model.
The new Blink Mini 2 has a couple of nice upgrades compared to the previous model, including an in-built spotlight, night view in colour support and the option to use it outdoors with the weather-resistant adaptor. Aside from that, it offers the same raft of security features such as motion detection, two-way audio and smartphone app integration. This offer is a new record-low price – and best of all, you don't need to be a Prime member to get it.
Multiple colour variants of the latest Xbox Wireless Controller are now available from £39.99 at Amazon. This well-loved and easy-to-use gamepad is compatible with most Bluetooth-enabled devices, such as Xbox Series X and Xbox Series S consoles, PCs, tablets, and mobile phones. This is a good price to bite on as we've only seen these controllers for £5 less in the past, and that was during last year's Black Friday sale in November.
Amazon Prime Big Deal Days – Kindles
The Kindle Colorsoft is down to a new low price as part of Amazon Prime Day. As Amazon's first and only colored Kindle, it's a must-have if you love reading travel guides, graphic novels, and other genres with a lot of images and photographs – or just want to view your entire ebook library in its full colour glory. The ereader is also USB-C and wireless charging compatible, lasts up to eight weeks on a full battery, and has enough storage for thousands of books.
This updated version of the Kindle Scribe doesn't get discounted often, so this early Prime Day deal is worth snapping up while you can. The Scribe combines some of the best features of the Kindle Paperwhite, such as the glare-free and auto-adjusting display, along with the option to take notes, comment on documents, and doodle using the included stylus pen. Our Kindle Scribe review was down on some missing features that have been added in recent updates, so this is now much better value for money as a multi-functional device.
Amazon Kindle Unlimited: three months free
Kindle Unlimited is a great service if you read a lot of books or you can’t settle on just one genre. Sign up and you have access to a near never-ending supply of fiction and non-fiction, including biographies, self-help books, and foreign language novels. There are even audiobooks, too, though don’t expect the same quantity as you get with Audible.
Amazon Prime Big Deal Days – Amazon Devices
The latest wireless Ring Doorbell has been discounted to a new record-low price ahead of next week's Prime Day. We've tested more advanced versions and have been impressed with the video quality and night vision colour, but it's a shame that some of this device's value is usable exclusively with a Ring Protect subscription. However, if you're fine with paying for a subscription or already using a Ring-based home security system, it'll be worth the cost.
This half-price offer gets you an easy-to-install Ring Indoor Camera for a new low price. The Alexa-enabled plug-in security camera features motion-activated notifications, 1080p HD video support, a privacy cover and two-way talk to allow you to see, hear and communicate throughout your home.
This early Prime Day deal lets you get the Ring Outdoor Camera for £44.99 – that's the cheapest price I've ever seen. The Alexa-enabled security camera features motion-activated notifications, two-way talk, and can be placed outdoors thanks to the weather-resistant design and a battery life of six to twelve months.
This second Amazon Prime Day of the year has the top-rated Blink Video Doorbell on sale for under £25 – a new record-low price. The Blink Video Doorbell is a cheap and easy way to get alerts to your phone when motion is detected or when guests are at your door. It features infrared night video, long-lasting battery life, compatibility with other smart devices and displays, and two-way audio to speak to visitors.
The new Blink Mini 2 has a couple of nice upgrades compared to the previous model, including an in-built spotlight, night view in colour support and the option to use it outdoors with the weather-resistant adaptor. Aside from that, it offers the same raft of security features such as motion detection, two-way audio and smartphone app integration. This offer is a new record-low price – and best of all, you don't need to be a Prime member to get it.
Amazon has the latest Blink Outdoor 4 security camera on sale for £31.49. At this lowest-ever price, it's one of my top picks from the early Prime Day deals if you want to dabble with some cheap smart home tech. The 4th-generation outdoor security camera features two-way audio, a two-year battery life, and works with Amazon Alexa for hands-free control and interconnectivity with other smart devices.
Amazon's early Prime Day deals include the Echo Pop for the low price of £22.99. This is the cheapest Echo device you can buy right now and one that we found was fun, if somewhat basic, in our Echo Pop review. For the money, however, you get a compact smart speaker with Alexa built in, so you can play music, ask questions, and check the weather completely hands-free. It has fallen to £17.99 in the past for Prime members, but I'd still say it's a decent buy at a little over £20.
Amazon's best-selling Echo Dot is down to under £30 ahead of Prime Day – an OK offer, but far from the previous record-low of £21.99. Nevertheless, the Echo Dot offers an improved audio experience, plus a new temperature sensor and all the handy features from Alexa, like playing music, answering questions, and checking the weather completely hands-free. As far as a cheap and cheerful smart speaker goes, it's one of the better options out there.
Amazon brought back a brand-new version of its Echo Spot smart clock recently, and it's slashed £35 off the price for Prime Day. That's a new record-low price. As well as a time display and wake-up alerts, this compact bit of kit can play music, check the weather and control other smart devices throughout your home.
If you're looking for a deal on a smart home display, then the cheapest offer at Amazon is the latest generation Echo Show 5 on sale for £49.99. That's only £5 more than the record low, so it's a strong deal for a straightforward smart home display that's packed with features and includes the Amazon Alexa assistant for easy voice controls to get alerts, weather updates, play music, watch videos, and more.
If you're looking for a slightly bigger smart home display, Amazon has the latest Echo Show 8 on sale for £89.99 – that's a return to the record-low price. The eight-inch display allows you to make calls, watch movies, check the weather, and control compatible smart home devices completely hands-free thanks to Alexa compatibility. The addition of room-filling spatial audio gives a big boost to all of these features to improve sound quality.
The newest version of Amazon's standard Fire TV Stick is down to its lowest-ever price, making this an inexpensive way to add or upgrade the essential smart features in your TV, including access to streaming apps in HD, Alexa voice controls and the ability to control other smart home devices. This is a decent option if you're looking to upgrade your streaming setup on the cheap.
As the name suggests, the Fire TV Stick 4K streams shows and movies on your TV in ultra-high 4K resolution, with access to all the major apps and voice control support through Alexa. It's a good offer for a solid streaming stick that could be an upgrade to some slower and clunkier in-built TV services and apps. Be aware, though, that the previous generation version has been as low as £22.99 before – but that was over three years ago. Chances of seeing that price again are slim – and this is actually a record-low price for the newest model.
Another streaming stick, another return to the lowest-ever price. The newest version of Amazon's premium streaming device, the Fire TV Stick 4K Max, streams the same content in the same quality as the standard 4K version, but the extra power inside means you get faster performance when navigating apps and searching for shows. Plus, it uses WiFi 6E technology to give you a more stable and consistent streaming experience over the majority of built-in TV services and apps.
Mesh Wi-Fi systems sound like a fancy and complex bit of tech, but they're effectively just a way to improve or expand Wi-Fi coverage around your home – especially if you live in a larger space. This set gets you a router and an extender at a massively reduced price that you can spread around your home to eliminate dead zones and get a more reliable connection.
Amazon Prime Big Deal Days – Televisions
Amazon's Prime Big Deal Days sale includes this 40-inch TV on sale for a record-low price of £174.99. While the Amazon 2-Series TV is just a basic HD display, you get smart capabilities with the Fire TV experience and Amazon Alexa on board for hands-free control at a bargain price. It's far from the best TV in the world, but if you need something small and basic for the kitchen or a kid's room, then this is fine for the job.
The 50-inch Amazon Fire TV is the mid-sized version of the budget-friendly 4-Series range and it's now down to its lowest-ever price. It's a nice buy if you're on a budget, as the premium 4K resolution delivers excellent clarity and picture quality for TV shows, movies, sports and general viewing. All major streaming apps are ready to go, too, plus there's voice control support through Alexa. It's an all-around solid TV for the price that I'd buy if I needed an affordable and capable display.
Amazon's Fire TV Omni QLED Series is a big step up in the otherwise cheap and cheerful range of smart TVs. This set boasts premium features, including a QLED display for better brightness and contrast, HDR and Dolby Vision for brighter and more vivid colours, local array dimming for richer blacks and HDMI 2.1 support to deliver a top-quality picture for all-around viewing and fast response times for gaming. It's not always easy to find a TV of this size and with these high-end features for under £400, so it's an excellent buy for the budget-conscious without compromising on quality.
The very same TV is also on sale in the UK ahead of Amazon Prime Big Deal Days. This premium version of the manufacturer's best-selling displays is one of the best Fire TVs we've reviewed, thanks to the dynamic, colorful and vibrant image. Plus, the smooth and responsive display ensures it's a great buy for sports and gaming. It's excellent value for money at this record-low price.
Amazon is also discounting its budget Fire TV Soundbar ahead of Prime Day. This compact soundbar is a decent buy for under £90 if you want an affordable and competent upgrade to your TV speakers, with support for DTS Virtual:X and Dolby Audio to offer generally clear sound and a simple setup process.
Amazon Prime Big Deal Days – Tablets
A new version of the Amazon Fire HD 8 tablet was only released less than a year ago and it's back to the record-low price for Prime Day. While not the most powerful tablet out there, the Fire HD 8 has what you need to cover the essentials, such as web browsing, sending emails, watching videos and a little light gaming. Battery life is impressive at up to 13 hours, so it's good to take on the go or if you're just chilling on the couch.
The Amazon Fire HD 10 sports one of the largest screens across the range, making everything you do much easier to see. Plus, it has a convenient 5MP front-facing camera for taking video calls. It all comes together to provide a slightly faster and more appealing way to use a tablet, while still keeping costs down and providing handy Alexa support. Best of all, today's offer is a new record-low price by a huge margin.
The Fire Max 11 is a bold play by Amazon to muscle in on the iPad's more premium turf, with a 2.2GHz octa-core chip (paired to 4GB RAM), which the company claims makes it almost 50% faster than its next-fastest tablet. A sharp 11-inch 1200 x 2000 display, Dolby Atmos audio and up to 14 hours of battery life round out a promising spec sheet on this larger and decent everyday tablet. Today's offer is fine, but it has been £15 cheaper in the past.
If your child would prefer a larger tablet, then you can instead plump for the Fire HD 10 Kids at just £5 more than the previous record-low price. The same parental controls and protective case are included with this device, but it also offers performance upgrades and the biggest display for those after a better browsing, streaming and gaming experience.
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It's not a Prime Day deal, but I think I'm buying this anyway
While this isn't technically a Prime Day deal, I can't help but be incredibly tempted by this super-cool Lego Game Boy. I grew up playing one of these on various family holidays and I would love to own a neat display item like this. I'm pretty sure it'll be going in my basket before the sale ends, especially when you can use the code 'FD22271A' to get a fiver off.
Lego Super Mario Game Boy: was £54.99 now £49.99 at Amazon
Fancy a freebie?
Is the a better price than free? Absolutely not. And guess what? You can get both Amazon Music Unlimited and Amazon Kindle Unlimited for free right now for up to four months if you're a new subscriber. That's a whole load of music and books that will be sure to keep you entertained for many, many hours to come.
Amazon Kindle Unlimited: three months free
Amazon Music Unlimited: four months free
Today's best value TV deal
If you want a capable and affordable 4K TV, then this offer on the Amazon 50-inch 4-Series 4K Fire TV is one to pick up right now. It's a fairly basic TV, but if you just need a reasonably large display for streaming shows and films, then the value for money is undeniable.
Amazon 50-inch 4-Series 4K Fire TV: was £499.99 now £299.99 at Amazon
Read all about it – Kindle Colorsoft for a record-low price
The standout offer leading the way in the early stages of this year's Prime Big Deal Days sale is this record-low price for the newest Kindle Colorsoft. The bright and vibrant ereader is an excellent buy if you enjoy reading graphic novels, image-heavy books, or love to see your library in all its colourful glory. It doesn't skimp on features elsewhere either, with a seven-inch display, eight weeks of battery life, and storage space for thousands of books.
Amazon Kindle Colorsoft: was £239.99 now £169.99 at Amazon
Welcome to our live coverage of Prime Big Deal Days
Hello and thanks for joining me for our rolling coverage of this year's Amazon Prime Big Deal Days sale. The two-day event doesn't officially start until October 7, but I'm building up to tomorrow's launch with a look at all of the best early deals I recommend buying now.
Stay tuned for all the top picks from myself and the TechRadar team over the next few days.