Sony joins the 4K HDR TV fray with three thin screens

Sony Bravia

HDR has taken over TVs at CES 2016, and Sony is the latest to announce some of its screens are embracing the new standard.

The company's forthcoming 4K Bravia's - the XBR-X930D, XBR-X940D and XBR-X850D series - are going HDR. Thanks to the standard, the TVs will produce higher brightness, higher contrast and more vibrant colors, Sony said.

Now you know

Going forward, Sony TVs that are HDR capable will be labeled with a "4K HDR Ultra HD" logo so it's clear what the screens are capable of.

As for 4K HDR content, Sony's thought of that, too.

A new app from Sony Pictures Home Entertainment, will land in the US later this year. Called ULTRA, it lets consumers purchase and stream 4K HDR movies and TV shows selected from the Sony Pictures lineup. The app will stream the content straight to their Sony 4K HDR TV.

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Michelle Fitzsimmons

Michelle was previously a news editor at TechRadar, leading consumer tech news and reviews. Michelle is now a Content Strategist at Facebook.  A versatile, highly effective content writer and skilled editor with a keen eye for detail, Michelle is a collaborative problem solver and covered everything from smartwatches and microprocessors to VR and self-driving cars.