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White PlayStation 3 to launch in Japan

Sony products are usually a lot cheaper in Japan than in the rest of the world, the PS3 is no different

Sony Japan is to launch the new 40GB PlayStation 3 console in not only the usual glossy black colour, but also in white. It made the announcement at the same time as announcing price cuts to the existing 20GB model.

The 20GB model will drop to ¥49,980 (£210) on 17 October, while the white and black 40GB versions go on sale for ¥39,980 (£168). That's £131 cheaper than it will cost in the UK at launch tomorrow.

We're currently trying to find out if the white PS3 will launch in the UK anytime soon. As soon as we know, you'll know.

James Rivington

James has been working with TechRadar for over 12 years and is now the Global Editor-in-Chief of eCommerce at TR and its sister sites including PC Gamer and That means he looks after buying guides and deals pages as well as all of the nifty price comparison tools we use to help readers find the best deals on the coolest products.