- Fitbit founders are launching a new screenless fitness tracker
- The Luffu Link is designed for caregivers, bringing all your relatives' health data to one place
- It's available for pre-order now, and will roll out early next year
Watch out Whoop, there’s a new screenless health and fitness wearable on the way — and it’s coming from the founders of Fitbit.
Developers James Park and Eric Friedman announced a new LTE fitness tracker, the Luffu Link, marking the pair’s first hardware device since launching their company Luffu earlier this year.
The Luffu Link is available to pre-order now at $249.99, but is expected to increase to $299.99 when it retails in early 2027. It’s also set to come in three different colors: Halo Gold, Onyx Black, and Sterling Blue.
What sets the new Luffu Link apart from the best fitness trackers is its focus. Instead of targeting individual health tracking, Park and Friedman designed their screenless wearable to include your whole family, which comes from their experiences with being caregivers.
“When you become a family caregiver, or the CEO of the family, these people are spending an enormous amount of time doing it,” Park told TechCrunch. “Research shows over 27 hours a week on average, which is a crazy amount of time…I think technology can play a big role in helping reduce this load, but as we found out, the tools to help them are pretty fragmented,” he added.
The Luffu Link looks a lot different to screenless wearables like Whoop and the Google Fitbit Air. For one, it doesn't adopt the same focus band design, and instead has a more sleek and technical look. It comes equipped with similar wellness tracking tools, of course, but it takes it further.
Though it’s not designed for step-tracking, the Luffu Link tracks everything else including sleep, activity, and heart rate, while also allowing you to record medications, symptoms, meals, and more using your voice.
With the help of the Luffu app, which launched back in February, you can easily view the data for each family member in your ecosystem. Using AI in the background to contextualize health metrics, the app gives you a comprehensive overview of your relatives’ information, all while working to learn daily patterns and identify any changes in your health.
While its data gathering abilities are widespread, the Luffu Link has built-in GPS and LTE, doubling as a communicative device that allows members in your family to alert trusted contacts. Not only can you track family members' location, you can check in with others without calling, texting, or having your phone nearby — and this could come in handy for emergencies.
Double-pressing the wearable’s button allows you to quickly alert others when help is needed, and you don’t need an additional LTE carrier plan. For example, if you’ve had an accident and need assistance you can say ‘I’ve fallen and hurt my leg. Can someone come and get me?’, and those in your Luffu family network will be notified.
The Luffu Link is just the start of the health tracking empire Park and Friedman want to build. In addition to the launch of the new fitness wearable, Luffu has teased a home device designed to help families monitor wellbeing across multiple households. It’s still in early development, but the company has said more details will be unveiled later this year.
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