Samsung has revealed its 2026 Micro RGB TV pricing — and it’s a major surprise compared to its LG OLED and Hisense rivals
Could these be the best TVs for watching the World Cup?
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- Undercuts the LG G6 and Hisense UR9
- Flagship R95H from $3,199 / 65 inches
- R85H from $1,599 / 55 inches
Samsung has announced the US prices for its 2026 Micro RGB TVs, the R95H and the R85H, and they're priced aggressively: the R85H starts at $1,599.99 for the 55-inch model, and the R95H is $3,199.99 for the 65-inch.
That latter model is coming in cheaper than the LG G6, which is $3,399.99 for the 65-inch. And it's also cheaper than the 65-inch Hisense UR9 mini-LED TV, which is currently retailing for $3,499.99.
In addition to the R95H and R85H models, Samsung is also carrying across the giant 115-inch MR95F from late last year. Don't expect a price cut on that one, though: it's $29,999.99.
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What are the prices of the Samsung R95H and R85H TVs?
The recommended retail prices of Samsung's Micro RGB TVs are:
Samsung R95H
- 85” R95H: $6,499.99
- 75” R95H: $4,499.99
- 65” R95H: $3,199.99
Samsung R85H
- 85” R85H: $3,999.99
- 75” R85H: $2,799.99
- 65” R85H: $2,099.99
- 55” R85H: $1,599.99
The new TVs promise 100% coverage of the BT.2020 color area, and have Samsung's anti-glare technology so you can still enjoy them in brightly lit rooms. They're powered by the firm's Micro RGB AI Engine Pro, developed specifically for the Micro RGB range, and also feature Micro RGB Color Booster Pro, Micro RGB HDR Pro, and AI Motion Enhancer Pro. The R95H models have Motion Xcelerator 165Hz for gaming, and the R85H models have the same feature with a 144Hz refresh rate.
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Sound-wise, you're hearing Dolby Atmos with Object Tracking Sound and Samsung Q-Symphony integration with up to five external Samsung sound devices. The OS is One UI Tizen, including Samsung TV Plus and the Samsung Gaming Hub.
The R95H has Wireless One Connect Ready, enabling you to choose from wired, wireless, or a mix of input types, and both ranges support Samsung's Slim Fit wall mount for a flush fit. The inevitable AI gives you Samsung's own Bixby plus Microsoft Copilot and Perplexity, and there are two new AI enhancements: AI Soccer Mode Pro and AI Sound Controller Pro. The former boosts the colors of players' jerseys and the grass of the pitch, while the latter lets you adjust individual audio items such as the noise of a crowd or the in-game commentary, making them perfect candidates for watching the World Cup.
The new models are rolling out now on Samsung.com and at retailers including Best Buy, with a 100-inch model joining the range later this year.
Thinking of buying a new TV?
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LG C5
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UK: TCL C6K
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Contributor
Writer, broadcaster, musician and kitchen gadget obsessive Carrie Marshall has been writing about tech since 1998, contributing sage advice and odd opinions to all kinds of magazines and websites as well as writing more than twenty books. Her latest, a love letter to music titled Small Town Joy, is on sale now. She is the singer in spectacularly obscure Glaswegian rock band Unquiet Mind.
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