Good lord, the AirPods Black Friday deals are even better than I hoped – mostly

This is the lowest price we've ever seen for the AirPods Pro 2, and it's an astounding value for earbuds this good. They sound superb, they have high-tier noise cancellation, they have an unlosable case, and they have the newer Live Translation and hearing aid features that also feature on AirPods Pro 3 – these are only missing the heart-rate sensors of the new model in terms of major features.

Apple's most affordable AirPods are currently at their lowest ever price on Walmart, and that makes them an even better buy. At under $80 these are great: they have personalized spatial audio, better-than-promised battery life (based on our testing) and fantastic integration with Apple's other devices.

Amazon is running the same AirPods 4 with ANC deal as Walmart. Spooky. Everything I've said above about these AirPods applies here: they're the best earbuds for iPhone users who want Apple's excellent device integration and ANC without having to shove anything into your ear canals.

No, it's not a massive discount, but it's the first real one we've had, and it's a decent one, taking 12% off the usual price of Apple's newest and most advanced ANC earbuds. The main difference between the Pro 3 and Pro 2 is the addition of heart rate sensing, although if you have an Apple Watch you've got that covered already. And the ANC is improved – although the ANC in the AirPods Pro 2 is still superb.

This deal applies to most but not all color options for Apple's excellent over-ears: the Midnight ones are $50 more expensive than all the other colors. But that's no biggie because the softer shades look much better to my eyes – and the lower price makes these over-ears a much smarter buy. I've had a pair of AirPods Max since they were first launched and I love them to bits, but I didn't pay the full price for them and you shouldn't either. But here's the thing – they've been cheaper than this in the past. I'm not sure they'll get any cheaper this Black Friday, but still, all the other discounts are a lot more impressive.

This is £10 cheaper than we've ever seen AirPods Pro 2 available for before. In the UK, the price difference between these and AirPods Pro 3 is much closer than in the US – the newer model are £50 more at £219 – but I think a lot of people will be more than happy with the sound quality and noise cancellation of these models, and £50 left in your wallet. And they have practically all the same features as AirPods Pro 3, except for the heart-rate sensors.

As with the US AirPods Max deal, this deal only applies to some colours: the orange ones are still full price. But the rest of the range are down £50, making them a bit more affordable. These really are tremendous headphones – I know that because I own a pair, which naturally I bought a few Black Fridays ago. But again, this discount just isn't all that impressive.

This might be the earbuds bargain of Black Friday. It's the lowest we've ever seen for these earbuds, and it's a good $20 cheaper than the previous lowest price. They are outrageously good for this price – in our Nothing Ear (a) review, we felt they were way better than their original price, and now they're 50% off! Great sound quality, strong active noise cancellation, a comfortable fit, good smart features… what a deal.

Released in January 2025, these little beauties are still the only earbuds to offer multipoint to three devices simultaneously, plus excellent 'sidetone' tech for hearing your own voice in calls. They also deliver some of the most neutral and detailed audio possible, in a small, premium-feel design – our Technics EAH-AZ100 review raves about all the details. They've never dropped this low in price until now. Highly recommended.

This is the lowest price we've ever seen for these headphones – they've hit this price before, but never lower. The deal is on the black color, plus the much cooler blue and red options. For this price, these are excellent value headphones – their noise cancellation still hasn't been meaningfully beaten, even by the mighty Sony WH-1000XM6, but these are now $100 cheaper than those headphones. Here's our full Bose QuietComfort Ultra Headphones review, for more on why we like them so much, even now.

The Bose QuietComfort Headphones offer class-leading noise cancellation with Quiet and Aware modes that ensure you can listen to as much or as little of your surroundings as you want. You get all-day battery life of up to 24 hours, while you can also listen via the audio cable if you prefer a wired option. Super comfy and ideal for calls, there’s no need to take them off during the working day either. These briefly fell to $169 a few days ago, but otherwise this is the best price we've seen for them, and they're still a fantastic value. Here's our Bose QuietComfort Headphones review.