Shopify, which helps small businesses hit the web with an attractive site and easy-to-navigate digital storefront, is taking things to the next level by allowing shops to sell directly through a new platform: Facebook Messenger.
Though the service has had the ability to chat with customers via Messenger before, Shopify's new venture allows retailers to have their wares explored, detailed, and purchased entirely within Facebook's messaging app.
The news also comes just a couple days after Facebook released its Marketplace platform for its main site, opening up the ability to buy and sell directly through the site to all of its users. That said, the service is designed more for personal yard sale-style transactions than day-to-day business, like Shopify's Mesenger integration does.
