Prime Day Fire TV Stick deals 2023: offers on Fire TV sets are still live

Amazon Fire TV Stick and Omni TV with sign saying Fire TV deals
Prime Day deals on Amazon's streaming device and TV range are live right now. (Image credit: Amazon)

This year's Prime Day Fire TV Stick deals are done – and because they're Amazon devices, the deals shut down the second Prime Day finish on July 12. There are no deals left on the TV Sticks at all – although there are on Fire TV sets.

There were some great Amazon Prime Day deals on the company's line-up of Fire products, including the Fire TV Stick 4K for just $22.99 (54% off) and the Fire TV Stick Lite for half price. 

For those looking for a Fire TV set, some deals are still available – you can save 25% on this 65-inch Amazon Fire TV Omni QLED TV (currently $599 down from $799) or the 43-inch Insignia Fire TV for a budget friendly price of $179.99 marked down from $299.99.

We don't know how long these Fire TV sales will last, but we expect you won't see deals on the streaming sticks again until later in the year – possibly not until the Black Friday deals arrive, though they'll probably get some discount between now and then.

Amazon Prime Day Fire TV US deals

Amazon Fire TV Omni Series 75-inch 4K TV (2021): $1,049.99 $719.99 at Amazon

Amazon Fire TV Omni Series 75-inch 4K TV (2021): was $1,049.99 now $719.99 at Amazon
If you're looking for a big-screen budget display in today's early Prime Day deals, you can get this 75-inch Amazon Fire TV on sale for a fantastic price of $719.99. Amazon's highly-rated Omni Series TVs feature 4K resolution support, Dolby Vision, HDR 10, and hands-free TV with Alexa. So, instead of using your remote, you can control the volume and launch channels completely hands-free.

Amazon Fire TV 55-inch Omni QLED Series: $599.99$459.99 at Amazon

Amazon Fire TV 55-inch Omni QLED Series: was $599.99 now $459.99 at Amazon
Amazon's recent Fire TV Omni QLED Series is a big step up in the otherwise cheap range of smart TVs. This set boasts premium features, including a QLED display, full-array local dimming, Dolby Vision IQ, and HDR10+ Adaptive support to deliver a high-quality picture for all-around viewing and gaming. This TV was $30 cheaper on day one, but is still a good price overall today if you want something affordable but without big compromises on quality.

Amazon Fire TV 32-inch 2-Series:$199.99$129.99 at Amazon

Amazon Fire TV 32-inch 2-Series: was $199.99 now $129.99 at Amazon
Looking for a TV with Amazon's Fire TV already built into it? You should seriously consider the Fire TV 2-Series, especially if you're on a budget. Apart from its lack of 4K support, it comes equipped with everything you'd expect from a Fire TV device, including app support for the world's best streaming services. Two HDMI cable ports allow you to plug in game consoles and other devices, too. The 40-inch model has also been discounted, but you'll only save 24% on that version compared to the 35% you'll save on the 32-inch model.

Insignia 43-inch Class F30 Series:$299.99$179.99 at Amazon

Insignia 43-inch Class F30 Series: was $299.99 now $179.99 at Amazon
Looking for a mid-sized Fire TV that's currently available at half price? The Insignia 43-inch Class F30 Series is a must for anyone looking to make a tidy saving during Prime Day 2023. With 4K support, Alexa voice control, DTS Studio Sound, and hands-free control, there are few better Fire TV deals around right now. Snap this one up while you can.

Amazon Fire TV 65" Omni QLED Series 4K:$799.99 $599.99 at Amazon

Amazon Fire TV 65" Omni QLED Series 4K: was $799.99 now $599.99 at Amazon
Customers with more money to spend will want to seriously consider this high-end Fire TV. It's only received a 25% discount, but you'll still be saving $200 on a big-screen TV, which comes with hands-free control, brighter and richer colors, advanced HDR, app support for Netflix, Prime Video, and other streamers, and Fire TV's Ambient Experience. Discounts are also available on the 43", 50", 55", and 75" models.

Amazon Prime Day Fire TV Stick deals: FAQs

Amazon Fire TV Stick in front of a TV set showing various streaming service apps

Expect plenty of Fire TV Stick deals this Prime Day. (Image credit: Amazon)

When did Fire TV Stick deals end?

Prime Day 2023 began on Tuesday, July 11 and ended on Wednesday, July 12 – and because they're Amazon devices, the company was very strict about keeping to its own deadline (whereas if you look at the best Prime Day TV deals, there are still plenty running, since they're from other companies).

Do you need Amazon Prime to get these deals?

Yes. An Amazon Prime membership is required to make the most of the Prime Day 2023 deals, but don't fret if you're never signed up. You can get a free 30-day trial today to take advantage every exclusive Prime Day deal. Be advised, though: you'll need to cancel your trial before it runs out, otherwise you'll start being charged the monthly fee to subscribe to Prime.

If you're a returning customer, you can't make use of that trial. However, you can resubscribe to Amazon Prime, which currently costs $14.99 / £8.99 / AU$9.99 per month. Alternatively, you can pick up a one-year membership for $139 / £95 / AU$79.

Amazon Prime: 30-day free trial

Amazon Prime: 30-day free trial
If you've never signed up to Prime before today, you can get a 30-day free Amazon Prime trial to get access to this year's deals. You get the same benefits as paid members, including free delivery, plus access to multiple services like Prime Video, Prime Music, and Prime Gaming. You can cancel at any time during the trial, too, to avoid paying the regular fee, which is $14.99 / £8.99 / AU$9.99 per month.

James Pickard
Senior Deals Editor

James Pickard is a Deals Editor at TechRadar. After many years of scouring the net for the cheapest games and tech for his personal use, he decided to make it his job to share all the best bargains and coupon codes with you. James also has almost a decade of experience covering some of the biggest sales events of the year at Eurogamer and VG247, including Black Friday, Cyber Monday and Amazon Prime Day. When not deals hunting or stacking coupon codes to get the biggest savings, James can be found on the PS5, watching a classic film noir or cheering on the Tampa Bay Buccaneers.

With contributions from