StubHub’s ChatGPT app turns ticket hunting into a conversation

• StubHub’s new ChatGPT app lets users find real-time event tickets through simple conversation
• You can search, refine, and compare seats entirely within a chat
• The transaction is completed on StubHub's website

StubHub is the latest addition to the third-party apps available through ChatGPT. You can find seats for a concert, play, or sport right inside ChatGPT, culled from the many millions held in StubHub's inventory. The listings are curated in real time, but displayed as part of the conversation. You can see seat information, prices, and dates.

You just have to activate StubHub in the Apps section of ChatGPT and hit connect. Then just start a conversation from the app page or by starting a prompt with "@StubHub." Then just describe the kind of show you want to see and any other elements you want it to consider, like dates, and the chatbot will show you what’s available.

For instance, I asked "@StubHub when are the Yankees playing at home next," and saw a helpful calendar of dates, who they're playing, and what tickets are going for.

ChatGPT offered to further refine my choices by weekend-only games, price, or games against specific teams. I chose the Marlins, but tickets being pricier because it's Opening Day, I told ChatGPT to "show me something cheaper," and the AI kept the context of my request in mind, pulling up the nearly $100 cheaper Astros game later in the summer.

You can start out with a very vague ask as well. Ask “any good comedy shows in New York this week under $100?” and the StubHub app interprets your intent, parses the relevant listings, and returns some ideas that fit the brief. Once you know what tickets you want, you select your choice, and are shunted over to StubHub’s site to buy them.

ChatGPT's golden ticket

That's the one element that breaks the smooth progression of getting tickets. It's slightly jarring to have to switch to a new website and not make the purchase through ChatGPT. But, as I found when purchasing tickets, by the time you get to the point of being sent to StubHub, you've already made all the decisions. It's just a matter of sending in your payment.

StubHub is one of the first ticketing companies to plug into ChatGPT this way, but the appeal is obvious. You don't have to mess with filters and multiple tabs, just regular descriptions of what you want to go see and what kind of seats you want. You replace the checkboxes and slider bars with a prompt or two.

I tried a few experiments comparing trying to get tickets from StubHub through ChatGPT versus just the website, and each time, ChatGPT was faster. The gap was widest when I started with the most abstract "Find me something fun to do nearby this weekend," and nearly vanished when I had a very specific show and seat choice in mind to buy.

StubHub isn't alone among third-party ChatGPT apps involving shopping, but it represents a major market that OpenAI would likely love to open up through ChatGPT. Personally, I can see it being very handy when tracking down more elusive seats without having to run a bunch of searches in different tabs.

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