Samsung Wave 723 review

Samsung's second Bada handset demonstrates that less is definitely less

TODO alt text

Our Verdict

The Samsung Wave 723 needs a considerably expanded app store if it is to be a success.

Product features

  • Built-in Memory : 103 MB
  • Rear Camera Resolution : 5 Megapixel
  • Battery Talk Time : 15 Hour
  • Screen Resolution : 240 x 320

View full specification


  • Good user-interface design
  • High-quality stills camera
  • Nice flip cover
  • Responsive screen
  • Pocket-friendly size


  • Small app store
  • Not enough on-board widgets
  • Poor video camera
  • Poor video format support
  • Short battery life

With the Samsung Wave 723 we see a reprise of Samsung's proprietary Bada operating system. Coming up with your own OS is a brave move in these days when Android and the iPhone dominate. But like these two OSes, Samsung hopes to make hay with its OS and, not least, offer its own app store.

Mind you, with the first Bada handset having appeared last August in the shape of the original Samsung Wave, the company isn't exactly rushing Bada out the door.

Indeed, between then and now we've seen other Samsung handsets such as the Android-rocking Galaxy Europa i5500 and Samsung Galaxy S, the Windows Phone 7 Omnia 7 as well as the Android-based tablet, the Galaxy Tab and PMP the Galaxy Player 50. So, Samsung wants its finger in lots of pies, then.

Samsung wave 723

The Samsung Wave 723 isn't intended to be a top-end handset. It's a fairly small mobile, aimed more at the middle of the road. SIM-free, it costs around £200. That's a crowded area of the phone market with plenty of smartphones hovering around this price. The Samsung Wave 723 will have to be good to compete.

Samsung wave 723

Hardware wise the Samsung Wave 723 is unremarkable. A smallish handset at 109 x 53.9 x 11.8mm thick and 99.5g, it will suit smaller hands. The screen is smallish at just 3.2 inches, and its pixel count is on the low side at 240 x 400. We'll see how it stands up to web browsing later.

Samsung wave 723

There's a tiny lip on the bottom edge that looks in photos to be faintly reminiscent of the HTC Hero, though actually it's barely present at all and looks more pronounced in photos than it really is.

The metal backplate helps the build feel solid and tough, and should help the phone withstand drops to the floor. The remainder of the body is plastic, with a characteristic shiny finish to the front fascia.

Samsung wave 723

There is a nice build touch in the fact that the top-mounted micro-USB charge and PC connect port has a sliding cover, and another in the thin metal frame to the top-mounted 3.5mm headset slot. On the right side, lozenge shaped on/off and camera buttons are comfy under the fingers, as is the volume rocker on the left side.

Samsung wave 723

Samsung wave 723

Samsung wave 723

On the front, three buttons sit beneath the screen. There are no surprises that these buttons provide call, end and menu functions.

Samsung provides a flip cover for the Wave 723. Essentially just a solid screen protector, you fit this by removing the bottom back section of the chassis and clipping the screen back into its place.

Samsung wave 723

The cover can then be flicked on and off the screen. It's pretty effective, and a style of screen cover we've seen before from Samsung.

Samsung wave 723

In terms of specification, there's nothing really thrilling about the Samsung Wave 723 though anyone quickly glancing through the list will be happy to see Wi-Fi, HSDPA and GPS all present and correct.

Tech Specs

Product TypeSmartphone
Network BandQuad Band
Input MethodTouchscreen
Wireless LANYes
Contract TypeSIM-free
Maximum Memory Card Size Supported16 GB
Built-in Memory103 MB
Built-in FlashYes
Memory Card SlotYes
Cellular Data Connectivity TechnologyGPRS, EDGE, HSDPA
SAR Value0.97 W/kg
GPS ReceiverYes
Cellular Generation3.5G
Cellular Network SupportedGSM 850, GSM 900, GSM 1800, GSM 1900, WCDMA 900, WCDMA 2100
Rear Camera Resolution5 Megapixel
Memory Card SupportedmicroSD
Phone StyleBar
Operating SystemBada OS
Brand NameSamsung
Battery Talk Time15 Hour
Product ModelWave 723
Screen Size8.1 cm (3.2")
Screen Resolution240 x 320
Weight (Approximate)99.5 g
Maximum Video Resolution320 x 240
Bluetooth StandardBluetooth 3.0
Messaging TypeEmail, Instant Messaging, SMS (Short Message Service), MMS (Multi-media Messaging Service)
USB StandardUSB 2.0
Height109.5 mm
Width53.9 mm
Depth11.8 mm
Radio TunerYes
Battery Standby Time923 Hour
Product NameWave 723 Smartphone
Screen TypeLCD
Sensor TypeAccelerometer
Manufacturer Part NumberGT-S7230TAEXEU
Manufacturer Website Address
Marketing Information

Bada platform

Samsung's bada OS makes your mobile even smarter with a whole range of applications

Rich Applications

Mobile offers easy and direct access to the Samsung Apps store for browsing, purchasing and downloading of free and premium apps

Life-assistant service

Apps offer services that support your daily needs and enhance life (e.g. AP News, Booking services, Health & Life) Localized applications will offer great convenience and enhanced service

Quick access / easy download

Easy, simplified downloading process gets apps to your phone faster than ever, especially with the Wi-Fi connection The latest Wi-Fi (802.11 b/g/n) helps users download data at a much faster speed and get access from a much wider range.