Quelle surprise. The in-house Kindle tablet family is a centre piece of Amazon's epic Black Friday deals. So rejoice, because that means that even the new Kindle Paperwhite is on the block at an unbeatable price.
That's a pure e-reader, of course. But Amazon's full-function Kindles with glorious HD colour displays are also in the mix including the ultra-HD HDX 8.9. And don't forget. There will be Kindle deals from other e-tailers, too.
Can't keep up? Don't worry, we've done the heavy lifting and have all the best Kindle deals below. Keep checking back as we're expecting the deals to come thick and fast.
The best Black Friday Kindle deals:
Amazon Leather Cover for Kindle 4 & 5: Leather cladding for you Kindle, reduced to £24.76 to clear at John Lewis.
All-New Kindle Paperwhite, 6-inch: The new super-sharp, 300PPI e-reader from Kindle and it's already £30 off from Amazon at £79.99.
AMAZON Fire 7" Tablet - 8 GB: About as cheap as Amazon tabletting gets. Now £34.99 from Currys.
Kindle Fire HDX 8.9 64GB: 2,560 by 1,600 pixels, count 'em! Get this quad-core monster and save £180. Yours for £299.99 from Amazon.
Kindle Fire tablet: Save £15 on the new Kindle Fire tablet - get it for £34.99.
Kindle Fire TV: Save £10 on the Kindle Fire TV stick - get it for £24.99
Kindle ereader: Get an awesome but cheap Kindle ereader - grab it from Amazon for £49.99.
Tablet for Kids: Save £30 on Amazon's tablet for kids - nab one from Amazon for £69.99.
Kindle Wi-Fi Touch: Basic digital book reading and storage at a sensible price. £49.99 saving you a tenner thanks to Argos.