Blu-ray is making around a quarter of the revenue that the DVD format was pulling in by the time it hit the four-year mark in its lifecycle.
The President of Universal Studios went on record this month to claim that if a movie's home video sales were 30 per cent Blu-ray, then his company considered that a 'success'.
Winning a battle, losing the war
While Blu-ray 'beat' the HD DVD format nearly two years ago now, the high def format is still not making much of an impact on home movie sales.
Blu-ray will produce around $1.3 billion in revenue to studios this year, says Tom Adams, President of Adams Media Research – which equates to about 14% of anticipated sales of regular DVDs this year.
Blu-ray, now in its fourth year, is pulling in revenues that are around a quarter of what DVD made in its fourth year
Via WSJ
Your comments (8) Click to add a new comment
romi
December 21st 2009
8. Blu ray has massive increase in data capacity compared to dvd, which also is the progression of upgrade for the computer dvd drives.
HD streaming on the net platform is the future although in the early stages, net performance is not gauranteed, Blu ray play back is. Searching around the net, blu-ray discs are becomming very affordable, for example do a search of 'blu-ray' on sites such as hotukdeals will give an extensive list of recommended value for money offerings.
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pete_l
December 15th 2009
7. Hardly surprising. DVD was a radical new technology, whereas Blu ray is merely an incremental upgrade. Plus there's the inconvenient truth (once you cut through the marketing bull) that higher definition pictures don't make the content any better. A mediocre film is still garbage no matter how amazing the picture looks.
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lewchenko
December 15th 2009
6. Price. Price. Price.
No way am I going to spend another 50%++ of the price of a movie for a Bluray version. Its a joke.
Upscaling DVD players do a 'good enough' job these days to be honest. I own like 2 Blurays (both presents).
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bubbahotepuk
December 15th 2009
5. There is a significant increase in BD quality over Sky/virgin HD, but not enough for most people to notice or worry about.
If the BD price was set to the same level as DVD, I'm sure it would take off, but at the price premium you pay (almost twice the cost of DVD for AAA titles), I suspect BD will remain a niche product for AV enthusiasts for the rest of it's life.
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rimscar
December 15th 2009
4. so.... you need a new tv, one that doesn't blur when anything actually happens on screen, you need a new player, you need to get your head around all the new interfaces and terminology, you get a confusion of standards that are high def yet not high def, you still get regional coding, there aren't nearly enough actual films to own and any added content isn't worth paying for.
Now, i wonder why on earth sales revenue aren't higher.....???
It would be funny if it wasn't so laughable
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bobafett34
December 15th 2009
3. 'Very limited number of titles, still far too expensive and the quality is very hit and miss.'
The price may be expensive (though web retailers like Play.com always offer discounts and promos), but I don't agree that there's a limited number of titles or the quality is hit and miss. Just sounds to me like you don't actually own a Blu-ray player and don't know what you're talking about...
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weezer
December 15th 2009
2. I've got pretty much every new film beamed into my house via SkyHD. Why would I want to OWN a disc? So very last century...
Blu-ray is obsolete already. Just accept it.
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weeg
December 15th 2009
1. Very limited number of titles also still far too expensive for Blu-Ray disks and the quality is very hit-and-miss. So it's no great surprise the format is struggling at the moment
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