Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
Why does the MacBook Air M5 keyboard look different? Blame your iPhone
Apple has quietly done a minor design refresh on the MacBook Air keyboard, prioritizing images over words.
The MacBook Neo isn't just cheap — it's cheaper and easier to repair too
Apple's new MacBook Neo is collecting praise, and we're learning more about its build and even the costs of repairs — and it's looking more attractive all the time.
What is the release date for Monarch: Legacy of Monsters season 2 episode 3 on Apple TV?
Want to know when you can watch episode 3 of Monarch: Legacy of Monsters season 2? Inquire within.
I tested Shazam in ChatGPT – and it makes creating playlists frictionless
Apple’s Shazam has arrived inside ChatGPT, allowing users to identify songs and turn them into playlists.
PC makers are in ‘shock’ over Apple’s MacBook Neo, says Asus exec
PC makers are shocked by Apple’s MacBook Neo laptop and are working out how to compete, Asus says.
iPhone 17e vs iPhone 17: which should you buy?
The iPhone 17e and iPhone 17 both offer impressive value for money, but they're intended for different types of users.
MacBook Neo has some of Apple’s lowest AppleCare+ fees, but is it worth it?
The MacBook Neo’s AppleCare+ repair costs are lower than any other Mac.
