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Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
I have a theory about the iPhone 4 — and it might explain Apple’s entire iPhone release schedule
The delayed white iPhone 4 might’ve prompted Apple’s current iPhone launch schedule — a tradition that’s on the cusp of major change.
This updated open-source app makes it easier to use AirPods with Android
You can now do more with AirPods wirelessly connected to Android devices, thanks to this clever app.
The best, most Apple-friendly AirPlay speakers
Buying Guide Here are the best AirPlay speakers to stream audio from your iPhone, iPad or MacBook using Apple AirPlay 2.
Apple debuts new annual App Store subscriptions with monthly payments
App Store users can now take out annual app subscriptions and pay for them on a monthly basis.
New iOS 26.4 emojis ranked by popularity
We asked you for your favorite of the eight new iOS 26.4 emojis, and there's a runaway winner.
Apple Music executive says over a third of uploads are 100% AI-generated
Apple Music VP reveals that more AI-generated music is being uploaded to the platform, but it's not affecting listening habits.
There’s one thing I want from Apple at WWDC 2026 — and it isn't Siri 2.0
With WWDC 2026 just around the corner, I’d love to see Apple revamp the Shortcuts app in iOS 27.
I upgraded to the MacBook Air M5 at last — and, boy, is it fast
I upgraded to the MacBook Air M5 and its lightning-fast performance puts my Intel-based MacBook Pro to shame.
