Search giant Google has announced that there are now 700,000 applications available to download from its Google Play store.
Race is on
The number of apps in the App Store has always been a key boasting point for Apple at its events, and while it will still claim its offering is cleaner, safer and better than Google's all-for-one and one-for-all Play store, it's got a real fight on its hands.
It seems that Google and Apple are going head to head in almost every way imaginable, with law suits, budget tablets, mobile operating systems and next-gen smartphones all thrown in as they battle for supremacy.
Surely the next milestone is who can get 1 million apps in their store first, with Google currently the favourite thanks to the sheer speed of growth - but don't be surprised if Apple launches a fresh onslaught.