Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

By David Nield Published
We can expect more Apple products in October, including a new iPad mini and a second HomePod mini.

By David Nield Published
By archiving or offloading apps on your phone, you can get some extra space without uninstalling anything.

By Matt Evans Published
There was a difference in heart rate and a big difference in calories during my first workout with the Apple Watch Series 12 against Garmin's best watch.

By John Loeffler Published
Nvidia RTX Spark and the Apple M6 are set to go head-to-head among creatives and developers, but which platform will be the best for your needs?

By Efosa Udinmwen Published
I studied every review for Apple's new Mac Studio M5 Ultra to see if its CPU, local AI, and raw graphics rendering power are actually worth the price.

By Ross Rubin Published
Once touted as an evolution of the clamshell, no new foldable laptops have been released in years. Can they make a comeback?

By Tom Power Last updated
Updated New movies will arrive weekly throughout 2026 — these are the biggest ones to keep an eye on.

By Roland Moore-Colyer Last updated
Updated We've reviewed all of the best phones you can buy in 2026. We've got the best picks for everybody - every budget and everything that's important in a smartphones, with no hype.

By Alex Blake Published
OpenAI says usage of Apple Intelligence was minimal and its ChatGPT tie-in ‘persistently’ underperformed.

By Efosa Udinmwen Published
A modified M4 Mac Mini becomes a handheld computer with a 120Hz touchscreen, keyboard, gaming controls, batteries, and removable hardware.
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