- Luxurious frame combines TV and audio in one seamless unit
- Spec your own TV, from The Frame to the 8K QN900D
- From €5,000 (about $5,869 / £4,340 / AU$8,940)
Like my colleagues, I'm a big fan of art TVs such as Samsung's long-running The Frame TV range, most recently the Frame TV Pro. And now there's a new creative collaboration between Samsung and Danish audio experts Canvas called The HiFi Frame. It combines a Samsung TV and a Canvas sound system in a single, rather beautiful art-inspired frame.
According to Canvas, this is more than just a really nice TV. CEO Laust Nielsen says that "it is a new way of thinking about home entertainment. The HiFi Frame is an invitation to a universe of design, simplicity, and cultural relevance."
As for Samsung, their PM and PR Knut Eirik Rornes says, "The HiFi Frame is a combination of the industry’s best sound and best picture in a single design that complements our most exclusive TV series." In other words, then, it's a really, really, really nice TV.
Samsung The HiFi Frame TV: key features
The HiFi Frame is a more luxurious affair than the standard The Frame TV. It's finished in Kvadrat textiles that look good and don't block the audio, and if you wish, you can specify handcrafted wooden lamella fronts in light oak, walnut or mahogany, all responsibly sourced.
Canvas's role here is to provide immersive audio, and it does that by integrating its award-winning soundbar. It features twin 6.5-inch woofers and two five-inch by eight-inch SB Acoustics passive radiators, and Canvas says that together they move air "with the authority of a 12" subwoofer" without the need for an actual sub.
The structure is stiffened with Canvas's proprietary BridgeBrace, which suppresses resonance, and the speakers are powered by four independent amps and a Burr-Brown DAC and precision DSP. The speakers come with room correction and a clever crosstalk cancellation system that delivers a "natural three-dimensional image – wide, tall, deep – not simulated, but real."
The TV options include Samsungs from 55 inches to 85 inches, including The Frame, The Frame Pro with its Neo QLED display, and the stunning 8K QN900D. Each one sits inside the HiFi Frame to create a single unified piece, and The HiFi Frame can be wall-mounted or sat on the floor.
The HiFi Frame is being officially launched at IFA in Berlin and will go on sale in "selected stores" from October 2025. Prices will start at €5,000 (about $5,869 / £4,340 / AU$8,940), rising to double that price if you max out the TV size, model and finishing options.
That means it's way beyond my budget, but I love the thinking here: Samsung's The Frame is evolving from showing works of art to being part of one.
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