I just saw L'Oréal's ultra-flexible silicone LED mask, and it's about to seriously shake up the beauty market

• L'Oréal has made an ultra-thin, flexible LED face mask
• It delivers two wavelengths of light to minimize signs of aging, and there's also a smaller under-eye version
• The company hopes to revolutionize the category

L'Oréal has developed an LED face mask that it thinks could be a game-changer in the beauty world. The internal components have been completely re-engineered to enable them to fit inside an ultra-thin, flexible silicone that's comfortable to wear.

I had a chance to check it out at CES 2026, alongside the brand's innovative infrared Light Straight + hair straightener, and I was impressed with how bendable and lightweight it was. I also spoke with Guive Balooch, Global Vice President of Tech and Open Innovation at L’Oréal Groupe, about the design process and inspiration.

He told me that the current LED face mask market was split into two types: masks that contain high-powered LEDs that are effective for what they need to do, but are contained in a chunky, solid frame that "looks like a helmet on your face", and thinner options that just don't work that well.

L’Oréal decided a third option was required. "We wanted to create something that was inspired by a sheet mask," Guive told me. "Something that could be thin, pliable, flexible, but could work as well as the masks that are at the highest level, technically. This is the solution.

"We think that this will be a game-changer in the LED mask market," he added.

To create the internal microcircuit, L’Oréal partnered with iSMART, a UK-based startup that Guive describes as a global leader in LED device innovation. "Because it's so flexible you can put it in something that's 1mm thin and it's almost like a sheet mask," explained Guive.

I wasn't able to try the mask on myself for hygiene reasons, but I held it and saw it modeled by Guive and it really is a far cry from the rigid masks I've seem previously.

It can be toggled to emit the same two wavelengths of light you'd find on a helmet-style one – red light (630 nm) and near-infrared light (830 nm), each tackling different skin issues. It's designed to combat visible signs of aging, lessening fine lines, firming and smoothing skin, and helping even out skin tone.

There are further features geared towards convenience and comfort. The mask has automatically timed 10-minute sessions, which is the amount of time it's meant to be used for each day. It's also cordless, with a lightweight battery pack that sits on one side, and charges via USB-C.

Bright eyes

Alongside the full face mask I saw two smaller versions of the mask designed for your under-eye area. They use the same microcircuit and are encased in the same pliable silicone. This version comes with a charge case (it uses induction charging) that looks almost like a mirror compact.

You could lie down with these mini pads resting on your face and they'd stay in place, but for those who don't have time for that, L’Oréal is working on adhesive pads that would enable you to walk around with them on. These are hypoallergenic and can be used around 10 times each, but are still perhaps not an ideal option. Guive says the team is also looking at localized serums that would stick the pads on without needing to use the adhesives.

The mask and its under-eye sibling versions are currently in prototype form, with launch penciled in for 2027.

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