Ambitious Transcend aiming for iPod nano

The T.Sonic player weighs 45g, which is a shade heavier than the nano.

With an organic LED display, a voice recorder and sculpted good looks, the Transcend T.sonic 820 has plenty going for it.

The portable audio player market is a crowded one for sure, with firms new to the market facing particularly long odds against securing just a tiny share of the riches on offer. Even with that in mind, memory specialist Transcend has chosen now to join the fray in Japan with its T.sonic 820 flash-memory digital audio player (DAP).

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