Ambitious Transcend aiming for iPod nano

The T.Sonic player weighs 45g, which is a shade heavier than the nano.

With an organic LED display, a voice recorder and sculpted good looks, the Transcend T.sonic 820 has plenty going for it.

The portable audio player market is a crowded one for sure, with firms new to the market facing particularly long odds against securing just a tiny share of the riches on offer. Even with that in mind, memory specialist Transcend has chosen now to join the fray in Japan with its T.sonic 820 flash-memory digital audio player (DAP).

From the end of February Japanese shoppers will be able to pick up the attractive new player in either 2GB or 4GB configurations for JPY16,800 (£70.40) and JPY22,800 (£95.60) respectively.

Apart from the ability to display JPEG and BMP images, audio support is limited to MP3, WMA (including DRM10 and WAV formats), which is a bit skimpy. For what it's worth, comparable iPod nanos cost slightly more and weigh slightly less, at just 40g.

Apart from the fresh good looks of the 45g upstart, there's a 1.5-inch OLED display, a voice-recording function and an FM tuner. Battery life is rated at 15 hours and the fact that it operates as a USB mass-storage device means there's no need to be tied to particular music-library software. Still, we won't hold our breath waiting for Transcend to ascend to the digital music player throne just yet. J. Mark Lytle was the former name of Its staff were at the forefront of the digital publishing revolution, and spearheaded the move to bring consumer technology journalism to its natural home – online. Many of the current TechRadar staff started life a staff writer, covering everything from the emerging smartphone market to the evolving market of personal computers. Think of it as the building blocks of the TechRadar you love today.