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Motorola Moto G4
The biggest competition for the G4 Plus also comes from Lenovo, in the shape of its cheaper sibling, the Moto G4. It's virtually identical in terms of design and specs, with the same 5.5-inch 1080p display, the same Qualcomm Snapdragon 617 processor, and the same software, but the basic G4 model costs less.
So what does that extra cash get you? Well, for a start there's an extra 16GB of internal storage. In fact, since there's only around 10GB free out of the box with a 16GB phone I wouldn't really recommend buying one; however, you can get a 32GB version of the G4, which narrows the gap between it and the G4 Plus.
Paying an extra for a slightly better camera and a fingerprint sensor sounds reasonable to me. The G4 Plus camera is truly excellent for a budget phone, and if photography is an important factor for you then it's going to be worth spending a little more. The fingerprint sensor might seem superfluous if you've not used one before, but it's a real convenience boost.
If you don't have the money, the Moto G4 is still a great budget phone – but if you can scrape together the extra money I think the Moto G4 Plus is worth it.
- Read our full review of the Moto G4
WileyFox Storm
Wileyfox's first still impressive as it's still its first ever phone called the Storm. Much like OnePlus has done, it blows all the previous competition away.
Here you get a punchy 5.5-inch Full HD display, 32GB of storage and a stunning 20MP camera. Put in an 8MP selfie snapper and it's a very impressive set up considering it costs less than £200.
If you want high-end specs at a cheap price, the Wileyfox Storm may well be the best choice for you.
- Read our full review of the WileyFox Storm
OnePlus 2
Assuming you can't stretch your budget to snag the newly released OnePlus 3 at £329, US$399 (which you absolutely should if you can), you might consider looking at the OnePlus 2, which starts at £249 (US$299).
If you want to get maximum performance and storage for your cash, the OnePlus 2 beats the Moto G4 Plus into submission with its Qualcomm Snapdragon 810 processor, 4GB of RAM and 64GB of storage. It's a fast and powerful phone, and it also matches the G4 Plus with a 5.5-inch 1080p display and a fingerprint sensor.
The OnePlus 2 has a slightly bigger battery, although it performed worse than the Moto G4 Plus in our test. As for the camera, the G4 Plus wins the megapixel count with 16 over 13, but the OnePlus 2 camera has OIS, and supports 4K video recording.
The Oxygen OS running on top of Android on the OnePlus 2 is a fairly light skin with some innovative features, and it still feels quite close to stock Android. The phone shipped with Android 5.1 Lollipop, but it was recently updated to a fresh version based on Android Marshmallow.
In my opinion, the software on the Moto G4 Plus is better and less buggy, but it's close.
- Read our full review of the OnePlus 2