Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
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A new Kickstarter campaign gives you a much higher zoom option for your iPhone 17 Pro or iPhone 16 Pro.
New movies: the most exciting films coming to theaters in January 2026
Updated New movies are going to arrive weekly throughout 2026 – these are the biggest ones to look out for.
The iPhone 18 could be a bargain compared to the Galaxy S26 – new reports say Apple will ‘absorb’ RAM crisis costs unlike Samsung
Samsung could raise its prices in response to rising RAM costs, while Apple might choose to keep prices the same in order to increase its market share.
Apple Creator Studio does a lot right — and leans back into creativity
Apple Creator Studio is the company’s newest app bundle — here are my first impressions.
The new AirTag 2 leaves some iPhones behind – here's the full list
The extended precision tracking feature on the new AirTag also requires a recent iPhone to work properly.
This one Apple Maps setting will ensure you never lose your car again
Apple Maps can automatically locate your parked car, even if you don’t remember where you left it.
Forget the RAM crisis — these Mac mini M4 deals could be the bargain of the year
Sick of Windows 11? This Mac mini M4 deal could be the smartest purchase you make in 2026.
