Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

'The best ultraportable I've ever used': Save up to $300 on the Apple MacBook Air — I found two unmissable deals on the M4 and M5 laptops
By Rahim Amir published
With Apple hinting at possible price hikes, now's the perfect time to grab a cheap MacBook with plenty of power.

I ran 10km wearing the Google Fitbit Air and the Apple Watch Ultra 3 — here are all the differences in heart rate, calories & more
By Matt Evans published
How the new Fitbit compares with the Apple Watch Ultra 3 on a 10 kilometer run

Apple could be about to launch a Spotify-like free tier
By David Nield published
Apple Music might be preparing to let users listen for free, but there might be big limitations and adverts attached.

Best monitors for the Mac mini of 2026
By Steve Clark last updated
Pair these monitors with the Mac mini for crisp, sharp, details on-screen.

ICYMI: the 8 biggest tech stories of the week
By David Nield published
It's been a frenetic week of tech — here are some of the major stories we published over the past seven days.

Quote of the day by Steve Jobs: "Everybody in this country should learn how to program a computer, because it teaches you how to think" — advice on upskilling for the future
By Keumars Afifi-Sabet published
Steve Jobs was a huge believer in the power of education and learning skills like programming and development

The best iPad 2026
By Roland Moore-Colyer last updated
Updated We've tested and ranked the best iPads that you can buy today, from the big-screened iPad Pro to the college-friendly iPad Air.

Proton joins the backlash against Canada's surveillance bill
By Rene Millman published
Proton and tech allies demand UK regulators crack down on Apple and Google's dominance
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