Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
Apple Music has a slew of new features on the way, including a revamped UI
Apple Music's new features could breathe new life into the platform, but its UI redesign has divided subscribers.
Apple CarPlay just got a massive AI upgrade in iOS 26.4
Apple has opened up CarPlay to conversational AI bots other than Siri, as previously rumored.
The iPhone 17 Pro Max is the most traded-in phone — here's why
Lots of people are selling their iPhone 17 Pro Max's, and this is likely down to several different reasons.
These tiny keyring earbuds also work like an AirTag with Apple's Find My app
The ultimate modern accessory? Never lose your keys, never be without earbuds
Have your say: How long do you keep your phone for before upgrading?
I'm curious if upgrade cycles have gotten longer as phone upgrades have gotten more incremental.
Best business computers 2026: Expert PC picks for business professionals
Updated We tested the best business desktop PCs for productivity and performance - and these are the Mac and Windows machines we recommend from small business use to enterprise integration.
iOS 26.4 will bring these 5 upgrades to your iPhone, but not the new Siri
The iOS 26.4 beta has plenty of new features, but the new Apple Intelligence-powered Siri isn’t one of them.
Apple reportedly working on AI smart glasses, an AI pin, and AirPods that can see
Forget the Apple Watch – Apple is reportedly planning the next generation of wearables, and they're all packing AI cameras.
