The Samsung Galaxy Z Fold 4 might launch with an unexpected new name

A Samsung Galaxy Z Fold 3 in someone's hand, unfolded
A Samsung Galaxy Z Fold 3 (Image credit: Aakash Jhaveri)

We’ve been fully expecting Samsung to launch a Samsung Galaxy Z Fold 4 and Samsung Galaxy Z Flip 4 on August 10, but while those two phones are still expected, it sounds like they might land with slightly unexpected names.

According to leaker SnoopyTech, Samsung is taking tentative steps to drop the letter Z in their names – on their retail boxes, they could be just be named 'Galaxy Fold 4' and 'Galaxy Flip 4' instead. Future foldable phones from the company will also apparently not include a Z in the name.

This is supposedly because the letter Z has started being used by the Russian military, and can be seen as a symbol of support for Russia’s invasion of Ukraine.

While this is just a rumor for now, it’s a very believable one, especially as Samsung has already removed the Z from Galaxy Z Fold 3 and Galaxy Z Flip 3 branding in some Baltic countries.

We’d still take this with a pinch of salt for now, but we’ll know one way or another very soon, as Samsung is holding a big launch on August 10 where we’re expecting to see both of these phones, along with the Samsung Galaxy Watch 5 and the Galaxy Watch 5 Pro.

Analysis: a good move, even without the Russia factor

Samsung’s current foldable phone naming convention makes some sense. You instantly know that anything with a Z in the name is a foldable, which could be all the more useful if Samsung expands beyond its two current foldable lines.

Plus, most other Samsung phones also contain a letter in their names – there’s an S for the conventional flagships, and an A for more affordable phones, for example.

But on the other hand, there are exceptions to this. The now-deceased Galaxy Note line didn’t have a letter for example, and there was no sense that it needed one, because it being a Note told you what you needed to know.

Similarly, knowing that a phone is a Flip or a Fold tells you plenty about it, so the Z is superfluous, and makes the name longer than necessary. Even having Galaxy in the name is a bit unnecessary, but we can't see the best Samsung phones dropping that anytime soon.

James Rogerson

James is a freelance phones, tablets and wearables writer and sub-editor at TechRadar. He has a love for everything ‘smart’, from watches to lights, and can often be found arguing with AI assistants or drowning in the latest apps. James also contributes to, and and has written for T3, Digital Camera World, Clarity Media and others, with work on the web, in print and on TV.