Samsung is giving away Galaxy S20 Ultra phones in Australia-wide treasure hunt

Samsung Galaxy S20 Ultra
(Image credit: Future)

To celebrate the release of its new flagship phone range, Samsung Australia has announced that it's giving away "hundreds of thousands of dollars’ worth of Galaxy S20 Ultra smartphones" in an Australia-wide treasure hunt.

The campaign, dubbed 'Microcodes', will task participants with finding an extremely tiny code word embedded within Galaxy S20 advertisements across the country. 

Samsung says the code word 'phone', which has apparently been spelt in a "variety of ways", has been placed in "advertisements within Samsung Experience stores and kiosks, Facebook, Instagram, online banners, in cinema spots and selected out of home spots from today".

Due to the minuscule size of these codes, Samsung believes "consumers will need the support of their smartphone camera zoom to find them", which is a clever way to highlight its flagship's biggest selling point.

That said, it seems rather odd that participants are being encouraged to use the Galaxy S20 Ultra's 100x Space Zoom in order to win a handset they presumably already own, but who are we to argue with a free phone?

Of course, not every code you find will win you a Galaxy S20 Ultra, as someone else might've already beaten you to the punch. If you do spot a code in the wild, you must be the first to enter it into Samsung's Microcodes microsite in order to nab yourself a handset.

Stephen Lambrechts
Senior Journalist, Phones and Entertainment

Stephen primarily covers phones and entertainment for TechRadar's Australian team, and has written professionally across the categories of tech, film, television and gaming in both print and online for over a decade. He's obsessed with smartphones, televisions, consoles and gaming PCs, and has a deep-seated desire to consume all forms of media at the highest quality possible. 

He's also likely to talk a person’s ear off at the mere mention of Android, cats, retro sneaker releases, travelling and physical media, such as vinyl and boutique Blu-ray releases. Right now, he's most excited about QD-OLED technology, The Batman and Hellblade 2: Senua's Saga.