Pentax is calling this a 'reference' camera and has not yet finalized the specifications or even the product name. It does say, however, that the new camera will have full, 35mm size image sensor and that it will use the company's K-mount interchangeable lens system.
CP+ is a major annual photography show. Originally called the Japan Camera Show, it's been taking place since the 1960s.
Pentax full-frame launch date
Pentax says the new camera is currently under development with an anticipated launch by the end of 2015. Currently, Canon and Nikon are the only full-frame DSLR makers, and the arrival of a new brand in this arena would certainly shake things up.
Details are scarce, but this would appear to be different to the new Pentax APS-C DSLR 'reference camera' announced for CES in January.
It's unusual for a camera maker to announce new models in this way, but this could be Pentax's way of getting a foot in the door when a finished product is still some way off.
