Vodafone expands $5 Roam Like Home to 34 European countries

Vodafone
Vodafone Australia is trying to take over the world, one $5 roaming territory at a time.

Vodafone Australia has added Europe to its list of countries where roaming will be capped at $5 a day on its Vodafone Red plans.

The second roll out of countries comes after launching the Vodafone Red plans in August, with Roam Like Home initially offered in New Zealand, the US and UK.

Roaming telcos

Optus and Telstra announced their international roaming options soon after Vodafone announced Roam Like Home.

Though not yet offered globally, Vodafone is differentiating their Roam Like Home option with the plan's "infinite" options, and noting that with data, it does not require the user to buy extra data packs.

"Buying a data pack and then trying to monitor your usage is messy and customers say they find it complicated, so we decided to simplify roaming by allowing our customers to use their plan overseas just as they would at home. Our customers love it," said Vodafone Australia CEO Bill Morrow.

He added that Vodafone Australia is still working to add more countries as quickly as they can, leveraging the international presence of Vodafone Group, which owns 50% of Vodafone Hutchison Australia, in Europe, the Middle East, Africa, Asia Pacific and the US.

"Vodafone has a real competitive advantage due to our international network, which means we can offer customers something none of the other providers can," he said.

"One thing's for sure, our customers love to travel and we want to make sure we move with them."

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