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Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
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Apple has fixed a security flaw in Beats Studio Buds which let hackers spy on conversations
A Beats Studio Buds bug finally gets a patch after a year, which will be deployed next time users connect their headphones.
Apple users told to watch out for 'unpatchable' iPhone security issues
The bug is physical and also very difficult to exploit. Still, it can help jailbreak the device and snoop on the data inside.
Time to upgrade? Apple price hikes tipped to be ‘fairly imminent’
Apple is planning price hikes and they could be ‘imminent,’ one analyst believes.
New movies: the most exciting films coming to theaters in June 2026
Updated New movies will arrive weekly throughout 2026 — these are the biggest ones to keep an eye on.
The best camera phone 2026
Updated After a lot of photo snapping, we've ranked the best camera phones you can get right now
The real winner of WWDC 2026 was the iPhone Air — here’s why
At WWDC 2026, Apple gave us one more reason to buy the iPhone Air — and it’s got nothing to do with design or price.
