Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

By Axel Metz Published
Ahead of the iPhone 18 Pro's official launch, we sat down with Apple’s new VP of Hardware Engineering, Tom Marieb, to discuss the durability credentials of the iPhone 18 Pro and iPhone Duo.

By Richard Priday Last updated
Based on all the tablets we've tried, these are the ones we'd recommend when you're shopping for younger users in mind.

By Tom Power Last updated
Updated New movies will arrive weekly throughout 2026 — these are the biggest ones to keep an eye on.

By Carrie Marshall Published
Samsung Display's new OLED stack can deliver up to 10,000 nits of peak brightness with much higher efficiency

By Jacob Krol Published
I’ve spent several days with the Apple Watch Ultra 4, and while it looks familiar, the bigger battery, new health-sensing system, HRV, and faster charging are already standing out.

By Jacob Krol Published
The Apple Watch Series 12 isn’t a radical redesign, but new health-tracking capabilities, faster processing, and AI features make this more than a spec bump.

By Axel Metz Last updated
Updated Our expert guide on the best cheap tablets features affordable models from Apple, OnePlus, Amazon and more, which you can buy today.

By Josephine Watson Published
In one of his first interviews as CEO of Apple, John Ternus tells TechRadar that he doesn't believe the tech giant ever lost sight of its roots in innovative engineering and technology. Do you agree?
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