Along with introducing its new Fire HDX range, Amazon has refreshed its 7-inch Kindle Fire HD, which will now tote a very low US$139 (about £86, AUD$148) price tag.
The new Kindle Fire HD sports a 7-inch screen with 1,280 x 800 resolution, at 216ppi, which sits close to the full-size iPad, which has a 264ppi Retina display.
Kindle's breaking price
Of course, the missing features and smaller form means a lower price, one that starts at US$139 for the 8GB variant and US$169 (about £105, AUD$180) for the 16GB model. It's still cheaper than the older-gen 7-inch Kindle HD, which had a starting price of US$199 for a 16GB option.
"Two years ago, we revolutionised the tablet industry with the breakthrough $199 price point for tablets - now we're doing it again with the $139 price point," said Jeff Bezos, Amazon.com founder and CEO.
You can add US$13 to each model if you want the 7-inch Kindle Fire HD without Amazon's "Special Offers".
Pre-orders begin today, with both variants due to begin shipping from October 2.
- Not sure about the new 7-incher? Why not check out the Kindle's closest, but pricier rival, the new Nexus 7?