Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
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Is the MacBook Neo the Apple MacBook Air M1 replacement you've been waiting for? We have your answer.
The iPhone SE launched 10 years ago today — and it's never been more relevant
The original iPhone SE launched 10 years ago today — and its impact is still being felt.
ICYMI: the week's 7 biggest tech stories for March 21, 2026
The week's top tech news stories from Apple, Sony, Nothing, Nvidia, and more for March 21, 2026
The MacBook Air M4 might be your best buy, despite the impressive Air M5
Just when I'd decided to grab the MacBook Air M5, something came along that made the Air M4 much better value.
I’m upgrading to the MacBook Air M5 — here’s why it’s my dream pick
For my new MacBook, I'm not going Neo or Pro — here's why the Air M5 is the next laptop I’m going to buy.
Apple warns iOS users to urgently update their devices as new hack emerges
Apple has warned iOS users to update their iPhones to stay safe against a new hacker threat.
New movies: the most exciting films coming to theaters in March 2026
Updated New movies will arrive weekly throughout 2026 — these are the biggest ones to keep an eye on.
Apple TV will get new 'Genius Browse' recommendation tool in tvOS 26.4 soon
Apple TV is changing the way it recommends movies and shows to you — say hello to 'Genius Browse'.
