Apple

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

Apple’s Vision Pro should always have been a wearable MacBook, and now it can be
By Hamish Hector published
The Apple Vision Pro isn't perfect but there's one mistake that's larger than the rest.

'Much like Apple': Elon Musk's "Macrohard" project will take a leaf out of Cupertino's book as it takes on Microsoft - outsource the physical, produce the intangible
By Wayne Williams published
Elon Musk announces Macrohard as an xAI platform designed to rival Microsoft and Apple by combining AI development and external manufacturing partnerships.

iPad vs iPad Air: Which Apple tablet is right for you?
By Jamie Richards published
The base-model iPad is the best value it’s ever been, while the iPad Air offers incredible power – here’s our head-to-head to help you choose between Apple’s cheaper tablets.

ICYMI: the week's 7 biggest tech stories from Apple's M5 device launches to Windows 10's demise
By Hamish Hector published
The week's top stories from Microsoft, Nintendo, Apple, and more for October 18, 2025.

M5 benchmark leak shows Apple's CPU outgunning Qualcomm's powerful Snapdragon X2 Elite Extreme
By Darren Allan published
The vanilla M5 is looking like an impressive performer, stoking expectations for the M5 Pro and Max.

iPhone 17 vs iPhone 17 Pro – should you go Pro?
By James Rogerson published
The iPhone 17 and iPhone 17 Pro are both superb smartphones, but they're also aimed at different types of users.

M6 MacBook Pro tipped to get touchscreen OLED redesign next year – and the idea is already splitting opinion
By Alex Blake published
A touchscreen MacBook Pro with an OLED screen could arrive next year, a new report says.

The M5 MacBook Pro is a beast, but this MacBook is a better choice for most people – and it's half the cost
By Alex Blake published
The M5 MacBook Pro is here, but there might be a better option for you – and for far less cash.
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