"I wouldn't expect you'll see that," said Penello referring to IllumiRoom, explaining: "It's very, very cool tech but it's, like, for a consumer, it requires projectors and things."
It's these "projectors and things" that pushes the price into the thousands which, Penollo notes, does mean that it is unlikely to ever reach stores.
"[IllumiRoom] is really super-neat if you're in the lab and you've got Microsoft money and you could totally set up this awesome lab, but... we looked at it, but for an average customer it's, like, thousands of dollars [for the set up]."
This will come as disappointment to those who have been looking forward to Microsoft's IllumiRoom coming to living rooms.
The technology essentially projects on-screen footage on to a room's walls and uses Kinect to control what you see and where.
There was a rumour that it would end up in the Xbox One, but this technology is now unlikely to be seen outside of a conference centre for some years to come.
- Love projectors? Well, what about one on an Android tablet?
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Marc Chacksfield is the Editor In Chief, Shortlist.com at DC Thomson. He started out life as a movie writer for numerous (now defunct) magazines and soon found himself online - editing a gaggle of gadget sites, including TechRadar, Digital Camera World and Tom's Guide UK. At Shortlist you'll find him mostly writing about movies and tech, so no change there then.