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Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
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Join us live as Apple hits the 50-year mark, with updates, reactions, and what it means for the future.
12 essential MagSafe accessories for travel
Hand-picked, snap-on accessories to add convenience and improve security.
I saw Steve Jobs give his last WWDC presentation — here's why it still matters
It's been 15 years since Steve Jobs died, and as Apple turns 50, we reflect on the iconic CEO's last great presentation.
Apple may add AI chatbots that run ‘inside Siri’ — here's why that's concerning
Apple might soon add AI chatbots that run inside Siri, but there could be a lot of risk involved.
The new base iPad was a no-show at Apple's March event, but it doesn’t even matter — the current model is still the best cheap tablet you can buy, and it’s on sale now
Amazon's current deal price on the iPad 11-inch (2025) means you don't need to wait for the now-overdue new model.
'Only limited by the physics': inside Apple’s AirPods Max 2 and the H2 chip upgrade
We spoke with Apple to unpack what's new with AirPods Max 2
The AirPods Max 2 won me over after a few days thanks to one key upgrade
After a few days with AirPods Max 2, Apple’s new over-ear headphones feel familiar, but they're noticeably smarter and more adaptive in everyday use.
Apple is not rolling out a privacy display feature despite viral videos
Viral videos of an alleged Apple privacy screen tool are circulating, but despite how convincing they are, it's all fake.
