Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
I spent a week with the Samsung Galaxy XR and Apple's Vision Pro has nothing to worry about – yet
Samsung's first mixed-reality headset is a decent first effort, but it fails to impress in a few key areas.
The Nano Banana camera will let you edit photos in real time using just your voice, and I can’t wait to try it
Real-time editing, voice control, and MagSafe iPhone integration makes Caira, the Nano Banana AI camera, stand out.
Apple reveals a host of iOS and iPadOS security flaws needing urgent attention - so patch now
Apple fixes dozens of flaws affecting iPhones, iPads, Macs, and other devices.
I want to see Apple, Samsung, and Google make phone cameras exciting again
Phone cameras have got so good they're boring; I want to feel excited again.
iOS 26.1 has landed – these are the 5 biggest new features for your iPhone
iOS 26.1 is available now and it has a handful of useful new features that are worth knowing about.
Should you buy a pre-owned phone this Black Friday? It depends on what you're looking for
With so many options for used phones this Black Friday, we ask whether it’s worth picking one up instead of a new unit
Apple's latest budget smartwatch plummets to $199.99 at Amazon
First price cut on the latest and well-reviewed Apple Watch SE 3
