Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
I’ve disabled this iOS 26 Apple Intelligence feature, and you probably should too
Even in iOS 26, notification summaries still get things wrong and miss important details, so here's how to turn them off.
Key Apple, Nvidia, and Tesla supplier sees confidential files allegedly exposed in major breach - here's what we know so far
One of the key suppliers for Apple, Tesla, and Nvidia has seemingly suffered a ransomware attack.
Apple really went backwards when it ditched titanium on iPhones
I've already battered and bruised my iPhone 17 from the hard knocks my titanium-sporting iPhone 16 Pro Max would shrug off.
This new lawsuit could ban some of the best smartwatches – here’s why
Some of the best smartwatches could be banned from import over a fall detection patent dispute.
'Apple went in, Nvidia went in, a lot of smart people went in': Did Apple join Nvidia in investing in Intel? Trump seems to suggest so - or was it just a slip of the tongue?
President Trump implies Apple may have joined Nvidia in investing in Intel.
iPhone 18 Pro video leak gives us a look at the phone's design and colors
A detailed video laying out the upgrades we can expect from the iPhone 18 Pro has appeared online.
Ditched your Sonos speaker? Ensure your upgrade has this vital feature
Don't worry about Spatial Audio, eARC or built-in phono stages – this is the most essential Wi-Fi speaker feature in my book.
Apple's OLED touchscreen MacBook Pro upgrade could arrive early
An OLED upgrade has been tipped for late 2026 before – but the schedule may have moved forward.
