Chinese problems require Chinese solutions - Volkswagen's dilemma

Volkswagen Software
(Image credit: Google)

Volkswagen AG (VW), to which the Chinese market is indispensable, has a problem. It can't catch up to rivals from the most populous country on Earth in terms of software.

While Chinese players like BYD, NIO and XPeng are equipping their vehicles with high-level connectivity, sophisticated cameras for singing and streaming, and even karaoke microphones, Western automakers are lagging behind when it comes to tapping into local tastes.

Tackling the issue at hand

So what does it intend to do to solve the issue? The German marque has taken a page out of all that has been done and is ready implement it. That page, it turns out, was about hiring local talent.

Yup, Chief Executive Officer of VW, Herbert Diess, who believes that self-driving functions in cars will bring about an even more fundamental transformation of the industry, has announced that the company is considering "big moves in China."

This includes hiring "several thousand" software engineers in India's neighbouring nation, where, VW already employs 90,000 people and operates over 40 vehicle and components factories along with partners.

Diess believes developing software for China in Europe will not work. Expectations from the buying public are vastly different as is. Thus, he says, "We are going to have a software team in China, for China."

Via: Bloomberg

Suresh Subramaniam

Although on the younger side, Suresh, an engineer-turned journalist, has been around the field since smartphones had buttons in them. He has tried his hand at a variety of stuff, including writing articles for a Chennai-based eveninger on technology, automobiles, business and cricket at the beginning of his career. A Chennaiite can hardly escape cinema and Suresh has absorbed his fill of movies.