The new Apple Watch 4 isn't cheap, and yet its features could seriously benefit seniors – individuals 65 and older who are often retired without a reliable income.
Help may be on the way, as Apple is reportedly talking with private Medicare plans in an effort to subsidize the lofty Apple Watch price, according to CNBC (opens in new tab).
Right now, it costs $279 for the Apple Watch 3 at its smallest size, while you'll have to shell out $399 for the Apple Watch 4. It's even more expensive for a larger display.
Which Apple Watch will seniors get?
The Apple Watch 4 has the most benefit for seniors as it detects falls and monitors heartbeats for any cardiac arrhythmias. But the Apple Watch 3 still has a lot to offer, as its activity tracking could encourage seniors to meet step counts and close their fitness rings.
Insurance companies have been known to help discount the price of an Apple Watch or Fitbit tracker for individuals as a way to encourage healthier habits. Today's report falls along the same lines, but specifically involves Apple and is meant for seniors.
Benefits Apple and insurance companies, too
Seniors donning an Apple Watch wouldn't be the only ones to benefit from an Apple-Medicare deal. It's seen as preventative care for insurance companies, too.
Apple, meanwhile, is inviting a demographic into its ecosystem every time it sells an Apple Watch. Once they buy one, seniors will need an iPhone, which just so happens to be the only smartphone that's compatible with an Apple Watch.