Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

The most interesting thing about OpenAI's new chip isn't Nvidia, it's Apple
By Eric Hal Schwartz published
OpenAI's custom AI chip is less about challenging Nvidia today and more about following Apple's successful strategy of controlling the entire technology stack

Apple fans aren’t impressed by the iPhone 18 Pro’s design in leaked drop test video
By James Rogerson published
The iPhone 18 Pro might have just been caught on camera, but even if this is a genuine leak, it's not winning many people over.

Analyst suggests a lot more consumer RAM is going to data centers next year
By Darren Allan published
Analyst suggests more consumer RAM is going to data centers next year — maybe a lot more, and that's a real worry.

5 WWDC features I’ll actually use more than Apple’s new Siri AI
By Graham Barlow published
Apple announced so much more than just Siri AI at its recent WWDC. Here are five new features I'm looking forward to in the next macOS, and iOS, 27.

Best Buy cuts MacBook prices before Apple's 'unavoidable' increases
By Wayne Williams published
Business professionals need to check out Best Buy's 4th of July sale on MacBook laptops after Apple confirms price hikes.

A new Edge vs Safari debate is raging, but I think Firefox is best for Macs
By Alex Blake published
Users on X have been debating whether Microsoft Edge or Safari is the best web browser for Mac.

The best all-in-one computer in 2026
By Matt Hanson last updated
Updated Looking for the best all-in-one computers in 2026? We're here to bring you only the top picks.

I've been testing macOS 27 — and it's a bigger upgrade than you might think
By David Nield published
Based on the time I've spent with it, macOS 27 Golden Gate is an update that's worth looking forward to later in 2026.
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