Prime Day is Amazon's annual shopping event solely for members of its Prime subscription service.
Unlike Black Friday and other holidays such as Memorial Day and Labor Day, which can also be great times to pick up a bargain, there's no interesting history behind Prime Day – it's simply a way for Amazon to push thousands of deals to its millions of subscribers.
Prime Day has expanded in recent years, having been a single-day thing when it was first held on July 15, 2015, to mark Amazon's 20th birthday. The 2025 event lasted for four days in many countries, and has taken place over as many as six days in Australia and Singapore.
In recent years Amazon has also run a second Prime Day event in October, and this year is no exception. Prime Big Deal Days takes place in the US and UK on Tuesday, October 7 and Wednesday, October 8. In Australia, meanwhile, it runs from 7-13 October.
Of course, to take advantage of the deals you'll need to be an Amazon Prime member, although if you've never used it before you can sign up for a 30-day Amazon Prime free trial to get access to the deals. This will also let you enjoy the other membership benefits, including free shipping, access to Prime Video and more.
Below, you'll find all of the latest Prime Day deals and information.
Latest about Prime Day
Prime Day TV deals are live now – I'm a TV expert, and I'm picking the deals actually worth buying
I've picked bargain TVs from just $99, ranging up to elite OLED TVs and 98-inch mini-LED QLED TVs
This half price Samsung OLED TV deal at Best Buy might have beaten Amazon Prime Day before it's even begun
A 65-inch OLED for under $1000 – who needs Prime Day?
Lego Prime Day deals are live – up to 40% off Minecraft, Star Wars, and Harry Potter Advent Calendars
Ahead of Amazon Prime Big Deal Days, you can save on Lego's entire lineup of 2025 Advent Calendars including Star Wars, Harry Potter, and Minecraft.
October Prime Day Apple deals are live – AirPods, iPads, and MacBooks from $89.99
Prime Day Apple deals are live at Amazon's October sale, and I'm rounding up today's 13 best offers on AirPods, iPads, the Apple Watch, MacBooks, and more.
When is Amazon's October Prime Day sale? Here's everything you need to know and what deals you can expect
Amazon's October Prime Day sale, dubbed Prime Big Deal Days, kicks off tomorrow, and I'm breaking down all the details, as well as the deals you can expect.
This five-star Samsung Dolby Atmos surround soundbar deal is the easy home theater upgrade you're looking for
One of the very best Dolby Atmos soundbars is now $1,000 cheaper
Amazon’s Echo Pop is a massive $15 / £22 off this Prime Day – it’s time I finally upgraded my 9-year-old Echo Dot
This huge Prime Day discount on the Echo Pop might finally force me to ditch my decrepit, decade-old Echo Dot – and build the cheap multi-room streaming system of my dreams.
I told myself I wouldn't spend any money this Prime Day, but this LG UltraGear ultrawide monitor changed that – it's almost $1,000 off
I couldn't resist...
