When is Amazon's October Prime Day sale? Here's everything you need to know and what deals you can expect

If you've somehow avoided Amazon's ads or advertisements, a second Prime Day sale is scheduled for tomorrow. That's right, Amazon's October Prime Day sale, also unfortunately named 'Prime Big Deal Days', will take place tomorrow and Wednesday, starting at 12:01 AM PDT.
• Shop Amazon's early Prime Day sale
Like Amazon's July event, Amazon's October Prime Day sale will feature impressive discounts on a wide range of products, including TVs, kitchen appliances, Apple devices, vacuums, and smart home gadgets.
Amazon's Prime Big Deal Days sale serves as a kickoff to the Black Friday shopping season, as retailers like Walmart, Target, and Best Buy all launch competing sales. It's an excellent opportunity to get a head start on your Christmas shopping if you want to avoid the Black Friday madness.
Below, you'll find more information about Amazon's October Prime Day sale, including today's best early deals if you want to start shopping today. Keep in mind that you will need a Prime membership to access tomorrow's deals. If you're not already a member, you can sign up for a free 30-day trial.
Amazon Prime Big Deal Days FAQs
When is Amazon's October Prime Day sale?
Amazon's October Prime Day sale, officially named Prime Big Deal Days, is scheduled for October 7 and 8 and will begin at 12:01 AM PDT.
While the official sale doesn't start till tomorrow, the retailer has released early Prime Day deals that you can shop for right now.
What is Amazon's October Prime Day sale?
Amazon first launched its October Prime Day sale in 2022, a two-day shopping event for Prime members before the holiday shopping season. Although we didn't know at the time if it would become an annual event, the retailer has held the sale in October since its inception.
Amazon's October Prime Day sale, also known as Prime Big Deal Days, is also the kickoff to the Black Friday shopping season. Retailers like Walmart, Target, and Best Buy are launching competing sales with Black Friday-like discounts on TVs, AirPods, air fryers, laptops, and more. The two-day event is an excellent opportunity to get a head start on your holiday shopping if you don't want to wait for Amazon's Black Friday sale.
Do you need a Prime member to shop Amazon's October sale?
Just like Amazon's July Prime Day sale, you need a Prime membership to shop tomorrow's event. Luckily, if you aren't already a member, you can sign up for a free 30-day trial right now, which gets you access to Amazon's two-day event.
Amazon Prime perks include free shipping, access to Prime Video, Prime Music, and much more.
What October Prime Day deals you can expect
Amazon's Prime Day sale is known for its deep discounts on the retailer's own devices, and you can already save over 50% off with its early deals. That means you can score record-low prices on Fire TV Sticks, Kindle e-readers, Ring Doorbells, Blink security cameras, Fire tablets, Echo speakers, and Fire TVs.
You can also expect to see deals on Apple's best-selling devices, including first-time discounts on the all-new AirPods Pro 3 and the Apple Watch 11, as well as record-low prices on older-model Apple products, including the AirPods 4, iPads, and MacBooks.
Other popular Prime Day deals include kitchen appliances from brands like Ninja, Keurig and Nespresso, and vacuums from Dyson, Shark and Bissell. You'll also find best-selling tech items on sale, including TVs, laptops, and headphones, as well as toys, clothing, and home goods.
Shop today's 15 best early Prime Day deals
- Amazon Devices: Kindle & Ring from $18
- Apple: MacBooks, AirPods & iPads from $119
- Cheap TVs: smart TVs from $79.99
- Christmas: gift ideas from the whole family
- Deals under $25: tech, home, toys & more
- Fire TV Sticks: from $17
- Fire tablets: starting at $64.99
- Halloween: candy, costumes & decor from $6
- Headphones: up to 50% off Beats & Samsung
- JBL Tune 510BT: on sale for $30 – save 40%
- LG C5 OLED TV: save $1,250
- Vacuums: Dyson, Shark & Bissell from $53.99
The AirPods 4 are Apple's cheapest AirPods, and you can find them on sale for a record-low price of $89.99 at Amazon's Prime Day sale. The AirPods 4 feature a new design for all-day comfort and feature Apple's H2 chip, which supports personalized spatial audio and voice isolation. You also get a redesigned case with 30 hours of battery life and support for USB-C for wireless charging.
Amazon's October Prime Day sale features the all-new Blink Video Doorbell at its lowest price ever. The Blink doorbell alerts you when motion is detected and features infrared night vision, two-way audio, a two-year battery life, and an expanded field of view.
Amazon's early Prime Day sale features LG's all-new 65-inch C5 OLED TV on sale for its lowest price yet, thanks to $1,267 discount. Awarded five out of five stars in our review, the OLED display delivers an outstanding picture thanks to LG's Alpha 9 AI processor Gen8, impressive gaming features, and a comprehensive smart platform featuring all-new AI capabilities.
The viral Beckham Hotel Collection pillows are consistently top sellers during holiday sales like Black Friday and Prime Day, and the queen-size set is currently on sale for $47.97 when you apply the additional discount. The queen-size pillows have garnered over 240,000 positive reviews and are the number one best-selling pillow on Amazon's site.
You can get the latest Apple iPad A16 on sale for $299, which is only $20 more than the record-low price. The most significant upgrade compared to the previous generation model is the latest A16 chip for faster performance. You also get double the storage of 128GB as standard, a sharp 11-inch Liquid Retina display, and solid 12MP front and back cameras.
Amazon's best Prime Day QLED TV is Insignia's 55-inch QF Series for an incredible price of only $209.99. Insignia's QF Series QLED TV features 4K Ultra HD resolution with Quantum Dot technology, resulting in bold, bright colors and life-like images. You also get Dolby Atmos Audio, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.
Apple's best-selling AirPods Pro 2 sound excellent, offer top-tier noise cancellation, feature Dolby Atmos spatial audio, which is amazing for movies, and they even have an unlosable case, thanks to technology that points you to where it's hiding (and a speaker to help, too). Today's Prime Day deal is the best price you can find right now.
Looking to buy a smart speaker for a small space? Amazon's October Prime Day deals include the all-new Echo Pop for just $24.99 - the cheapest Echo device you can buy right now. For that money, you're getting a compact smart speaker with Alexa built in, so you can play music, ask questions, and check the weather completely hands-free.
The Ninja Blast Portable Blender is Ninja's best-selling personal-sized blender for smoothies, slushies, and shakes. It comes with a USB-rechargeable base, so you don't need to swap batteries every few months, and a leakproof lid with a carrying handle. Its convenient, grab-and-go design stood out to our reviewer, who gave it four out of five stars. This is the second-best price I've seen for the Ninja Blast after it fell to $39.99 at the end of last year.
Processor: Apple M4
RAM: 16GB
Storage: 256GB
If you're looking for a 13-inch MacBook, here's a $200 discount on the M4 configuration, bringing the price down to a record low. With the latest chipset, unbeatable battery life, and a gorgeous design, this model is a fantastic choice for those seeking a reliable, lightweight laptop for daily use.
The best-selling Fire TV Stick 4K streams shows and movies on your TV in ultra-high-definition 4K resolution and is also on sale for just $24.99, thanks to Amazon's 50% discount. It's a solid streaming stick with access to all the major apps and support for voice controls through Alexa.
Dyson vacuums are always best sellers during Prime Day, and Amazon has the highly rated Dyson V11 Origin on sale for $399, thanks to a $230 discount. Perfect for pet owners, it features powerful suction that works across hardwood floors and carpets and can transform into a handheld vac for quick and convenient clean-ups.
Amazon also has the Blink Mini 2, released in 2024, on sale for just $19.99. The compact security camera features two-way audio and will alert your phone when motion is detected. The Blink 2 also features a 1080p HD live view, color night vision with a built-in spotlight, and a wider field of view.
Fire tablets are always best-sellers during Prime Day, and Amazon has its latest tablet, the Fire HD 10, on sale for its lowest price yet. It features a large, bright 10-inch Full HD display, 3GB of RAM, and an octa-core processor for enhanced performance. The tablet also works with Amazon Alexa and provides an impressive 12 hours of battery life.
Arguably, the best Prime Day Kindle deal is on the top-of-the-line Amazon Kindle Scribe. It's the priciest model (aside from the new color variant), but today's deal brings it right down to a brand-new record-low price. This particular model isn't just a premium ereader, but also a digital notebook that's perfect for doodling or taking notes.
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Mackenzie Frazier is the lead deals editor in the US for TechRadar at Future plc. She has been sharing deal advice for Future for the past eight years and loves finding products that consumers want at the best possible prices. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.
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