Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
The 5 biggest rumored iOS 27 upgrades coming to your iPhone
iOS 27 looks set to be heavily AI-based, but we're also hearing about possible performance and satellite connectivity improvements.
5 innovations I want from iOS... that'll keep me away from Android
iOS is a great operating system, but it has the potential to be so much more with the addition of these innovative features.
I think the time is right for small phones to make a comeback
Readers told me that they still like small phones, and I think now's the time for compact phones to make a return.
Apple's smarter Siri might arrive with iOS 26.4
iOS 26.4 might contain the Siri upgrade first teased in June 2024
Report: Apple does about-face on Siri chatbot — and it might compete directly with ChatGPT and Google
Is Apple building an entirely new Siri Chatbot? One rumor says that's the new plan, even if it's the opposite of what Apple execs once told us.
The MacBook Pro M4 Max is facing delays, but not for the reason you might think
Apple is expected to announce its M5 Pro and M5 Max chips at some point – and it could be sooner than we thought.
5 simple display settings to improve your iPhone's battery life
These easy tips can help you extend your iPhone's battery life by changing how its display behaves.
I found the 5 most blatant iPhone 17 clones, and I can't believe they're actually real
Apple still sets the trends when it comes to phone design – and these cheeky clones are all the proof we need
