Live
Amazon's Prime Big Deal Days sale is scheduled for October – here are 45 early deals that are worth buying now
Black Friday sales season is upon us
Jump to...
1. Top deals
2. Amazon devices
3. TVs
4. Apple devices
5. Appliances
6. Headphones
7. Live updates
It's official. Amazon's second Prime Day sale, dubbed 'Prime Big Deal Days', is confirmed to take place next month on October 7 and 8. The annual October Prime Day sale is the unofficial start of the Black Friday shopping season, featuring record-low prices on best-selling tech devices, appliances, TVs, and more from brands like Apple, Samsung, Ninja, and Dyson.
• Shop Amazon's full early sale
If you don't want to wait for October to score Black Friday-like deals, then I have good news for you. Along with the announcement of the dates, Amazon has given us a treat by releasing early deals.
That's right, you can shop early Prime Day deals today, and as TechRadar's deals editor with nine years covering the sale, I've gone through the offers and hand-picked the 37 best deals worth buying right now. I'll also be live-blogging today's sale, highlighting my favorite bargains and breaking down what you can expect when the official sale kicks off in October.
Today's early deals include massive discounts on Amazon's own devices, MacBooks, OLED TVs, robot vacuums, air fryers, headphones, and so much more. The best part about Amazon's early sale is that, unlike Big Deal Days, you don't have to be an Amazon Prime member to shop today's deals – they're for everyone.
Early Prime Big Deals Day sale – quick links
- Amazon Devices: Fire TV Sticks from $24.99
- Apple: MacBooks + iPads from $299
- Beauty: up to 50% off Oral-B & Philips
- Cheap TVs: smart TVs from $79.99
- Clothing: 44% off viral trends
- Halloween: candy, costumes & decor from $6
- Headphones: up to 50% off Beats & Samsung
- Kitchen: save on Ninja, Nespresso & Instant
- Laptops: up to $500 off
- Phones: up to $400 off Samsung
- Smartwatch: up to 30% off Samsung & Apple
- Tablets: Amazon & Samsung from $64.99
- TVs: $1,500 off 4K, QLED, and OLED TVs
- Vacuums: Dyson, Shark and Bissell from $53.99
Amazon Prime Big Deal Days sale – today's 10 best early deals
The best-selling Fire TV Stick 4K streams shows and movies on your TV in ultra-high-definition 4K resolution and is also on sale for just $29.99, thanks to Amazon's 40% discount. It's a solid streaming stick with access to all the major apps and support for voice controls through Alexa.
Amazon's latest tablet, the Fire HD 10, is on sale for $89.99 at today's early sale. It features a large, bright 10-inch Full HD display, 3GB of RAM, and an octa-core processor for enhanced performance. The tablet also works with Amazon Alexa and provides an impressive 12 hours of battery life.
An air fryer for under $50? Yes, please! Amazon's early sale features the top-rated Cosori smart air fryer for only $49.99, an incredible price. The compact air fryer weighs less than five pounds and has four cooking functions: air fry, roast, bake, and reheat.
LG's C4 OLED TV is the predecessor to the LG C5, and the 65-inch model is on sale for $1,396.99, thanks to a $1,300 discount. Ranked number one in our best TV guide, the LG C4 boasts exceptional brightness, LG's latest Alpha 9 AI chip for enhanced performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support, as well as 144Hz certification from NVIDIA.
Amazon's best-selling Echo Show 5 is down to $64.99 this week. The 2023 Echo Show 5 features a compact 5.5-inch display but packs impressive sound with deeper bass and clearer vocals. With Amazon Alexa, you can listen to podcasts, movies, music, and more.
Bissell portable carpet cleaners have become breakout stars at holiday sales like Prime Day, and the top-rated Little Green Pet Deluxe model is currently on sale for $99.99. Perfect for pet owners and parents, the portable carpet cleaner can magically erase spills and stains on carpets, couches, auto interiors, and more.
You can get the latest Apple iPad A16 on sale for $299, which is only $20 more than the record-low price. The most significant upgrade compared to the previous generation model is the latest A16 chip for faster performance. You also get double the storage of 128GB as standard, a sharp 11-inch Liquid Retina display, and solid 12MP front and back cameras.
This is an incredible price for a pair of wireless on-ear headphones – on sale for just $29.95 at Amazon. The JBL Tune 510BT features Wireless Bluetooth 5.0 Streaming, so you can stream music and podcasts and take calls from your device, and you'll enjoy an impressive 40 hours of battery life. It's not a model we've tested, but the JBL Tune 510BT has over 50,000 positive reviews on Amazon and is one of the best-selling headphones on the site.
Amazon devices
Need a cheap streaming device to add smart capabilities to a TV? The new version of Amazon's standard Fire TV Stick is half price when you apply the code HDFTVADD at checkout. In our Fire TV Stick review, we found the original version was a cheap way to add essential smart features to your TV, including access to streaming apps in HD, Alexa voice controls, and the ability to control other smart home devices.
The best-selling Fire TV Stick 4K streams shows and movies on your TV in ultra-high-definition 4K resolution and is also on sale for just $29.99, thanks to Amazon's 40% discount. It's a solid streaming stick with access to all the major apps and support for voice controls through Alexa.
Get Amazon's most premium streaming stick for $39.99 at Amazon's early October Prime Day sale. The Fire TV Stick 4K Max streams the same content in the same quality as the standard 4K version, but the extra power inside means faster performance when navigating apps. Plus, it uses WiFi 6E technology to provide a more stable and consistent streaming experience.
The 4K Fire TV Cube is Amazon's fastest-ever streaming media player, functioning as a smart speaker that allows you to control your smart home devices. The Fure TV Cube features Dolby Vision, HDR, and Dolby Atmos support, and works with Amazon Alexa for hands-free control
Amazon's best-selling Echo Show 5 is down to $64.99 this week. The 2023 Echo Show 5 features a compact 5.5-inch display but packs impressive sound with deeper bass and clearer vocals. With Amazon Alexa, you can listen to podcasts, movies, music, and more.
A new version of the Amazon Fire HD 8 tablet was only released about a year ago – and it's back to within $10 of the record-low price ahead of Prime Big Deal Days. While not the most powerful tablet out there, the Fire HD 8 has what you need to cover the essentials, such as web browsing, sending emails, watching videos and a little light gaming. Battery life is impressive at up to 13 hours, so it's good to take on the go or if you're just chilling on the couch.
Amazon's latest tablet, the Fire HD 10, is on sale for $89.99 at today's early sale. It features a large, bright 10-inch Full HD display, 3GB of RAM, and an octa-core processor for enhanced performance. The tablet also works with Amazon Alexa and provides an impressive 12 hours of battery life.
If you want the biggest and best Amazon tablet, you can grab the Fire Max 11 for $174.99 – the best price we've seen this year. The vivid 11-inch display is ideal for streaming your favorite shows, reading a book, or playing games. The battery life is up to 14 hours, while the optional stylus and keyboard add extra functionality to this capable tablet. It's also easy to do light admin work with.
The latest Amazon Fire 8 Kids tablet is on sale for $84.99, which is the lowest price we've seen this year. The eight-inch tablet features easy parental controls, a kid-proof case, and a year of Amazon Kids Unlimited, which gives you access to apps, games, books, videos, and more.
If your children are of the age where they're after something a bit more capable when it comes to tech, then this Amazon Fire HD 10 Kids tablet is a solid upgrade. It has all of the parental controls, safety features, and protective measures of the smaller Fire tablets but has a larger screen, sleeker design, more capabilities, and better performance that will make the experience all the more smooth and grown-up.
TVs
Amazon's cheapest TV deal is this 24-inch Insignia HD smart TV on sale for just $69.99 – an unheard-of price. This is a fantastic deal if you're looking to add a smaller display to your dorm room. While the Insignia F20 Series lacks 4K resolution, you're getting the Fire TV experience built in and an Alexa voice remote.
Amazon's best-selling 40-inch 2-Series HD smart TV is down to just $179.99 in today's early sale. While the Amazon 2-Series TV lacks 4K resolution, it offers smart capabilities through the Fire TV experience and Amazon Alexa, providing hands-free control.
If you're looking for a mid-size budget TV, this Insignia 50-inch display is an incredible deal at only $149.99. The Insignia F50 Series TV features 4K HD resolution, DTS Studio Sound, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.
This brand-new version of the Amazon Fire TV 4-Series is on sale for only $359.99. The mid-sized 4K display supports HDR 10, offering a sharp, clear, and vibrant image for TV shows, movies, and sports. All major streaming apps are ready to go, too, plus there's voice control support through Alexa. It's an all-around solid TV for the price if you need an affordable and capable display.
Amazon's Fire TV Omni QLED Series represents a significant upgrade in the otherwise affordable range of smart TVs. This set boasts premium features, including a QLED display, full-array local dimming, Dolby Vision IQ, and HDR10+ Adaptive support to deliver a high-quality picture for all-around viewing and gaming. Today's deal on the 55-inch model is just $30 shy of the record-low price.
A big-screen QLED display for only $350 is an unheard-of price. Insignia's QF Series QLED TV boasts 4K Ultra HD resolution with Quantum Dot technology, delivering bold, vibrant colors and lifelike images. You also get Dolby Atmos Audio, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.
The LG C3 has been a best-seller here at TechRadar since its release in 2023, thanks to its premium features and reasonable price tag. The stunning OLED display features a brilliant picture with bright colors and powerful contrast, thanks to LG's latest Alpha9 Gen6 chip. Additionally, you're getting four HDMI 2.1 ports for the ultimate gaming experience on next-gen consoles, a sleek and thin design, and an updated webOS experience.
LG's C4 OLED TV is the predecessor to the LG C5, and the 65-inch model is on sale for $1,396.99, thanks to a $1,300 discount. Ranked number one in our best TV guide, the LG C4 boasts exceptional brightness, LG's latest Alpha 9 AI chip for enhanced performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support, as well as 144Hz certification from NVIDIA.
Amazon has LG's all-new 65-inch C5 OLED TV on sale for its lowest price yet, thanks to $1,200 discount. Awarded five out of five stars in our review, the OLED display delivers an outstanding picture thanks to LG's Alpha 9 AI processor Gen8, impressive gaming features, and a comprehensive smart platform featuring all-new AI capabilities.
Apple devices
If you're a fan of Apple products and on a budget, Apple's wired headphones are on sale for only $15.96 – a record-low price. A slim, quality-looking design, clear sound, and comfortable fit are just a few of their best qualities. The earbuds also work with all devices that have a Lightning connector.
The Apple AirTag is Amazon's top-selling tech gadget, and it's on sale for only $24.99. A great back-to-school gadget, simply attach the AirTag to your backpack or any item you don't want to lose, and your iPhone will locate it.
The AirPods 4 are Apple's cheapest AirPods, and you can find them on sale for $116 at Amazon. The AirPods 4 feature a new design for all-day comfort and feature Apple's H2 chip, which supports personalized spatial audio and voice isolation. You also get a redesigned case with 30 hours of battery life and support for USB-C for wireless charging.
Apple's best-selling AirPods Pro 2 sound excellent, offer top-tier noise cancellation, feature Dolby Atmos spatial audio, which is amazing for movies, and they even have an unlosable case, thanks to technology that points you to where it's hiding (and a speaker to help, too). Today's deal is the best price you can find right now.
Thanks to the Series 11 release, you can find the Apple Watch 10 on sale for $329 at Amazon. All of its upgrades are integrated into a thinner, more comfortable body. It includes all the standard health and fitness tracking features, as well as some more advanced ones, such as an ECG for monitoring heart irregularities, overnight metrics to identify issues like sleep apnea, and more.
You can get the latest Apple iPad A16 on sale for $299, which is only $20 more than the record-low price. The most significant upgrade compared to the previous generation model is the latest A16 chip for faster performance. You also get double the storage of 128GB as standard, a sharp 11-inch Liquid Retina display, and solid 12MP front and back cameras.
Processor: Apple M4
RAM: 16GB
Storage: 256GB
Amazon is offering a $200 discount on the latest MacBook Air - a fantastic deal if you're looking for an everyday laptop. While this particular model is a relatively iterative upgrade over the previous 2024 M3 version, it remains more powerful and more power-efficient, and features 16GB of RAM right out of the box. Overall, it's an excellent purchase for students looking to upgrade to a MacBook laptop.
Display - 15 inches
Processor - Apple M4
RAM - 16GB
Storage - 256GB
It may essentially be just a larger version of the 13-inch MacBook Air, but if that's what you want, then that's what you get – and it's now available at its lowest-ever price on Amazon. Our MacBook Air 15-inch review praised the display, performance, design and speaker array, although we did think the jump in size hurt one of the MacBook Air's key selling points – its portability. Nevertheless, this is still an impressive and well-rated laptop.
Appliances
Amazon has the best compact, single-serve blender for under $50. This is an ideal solution for your daily smoothie or protein shake. The Ninja Pro features two Auto-iQ preset programs that are uniquely timed for smoothies & crushed ice , and the included 24-oz cups are perfect to make your favorite creation just before leaving the house.
An air fryer for under $50? Yes, please! Amazon's early sale features the top-rated Cosori smart air fryer for only $49.99, an incredible price. The compact air fryer weighs less than five pounds and has four cooking functions: air fry, roast, bake, and reheat.
Bissell portable carpet cleaners have become breakout stars at holiday sales like Prime Day, and the top-rated Little Green Pet Deluxe model is currently on sale for $99.99. Perfect for pet owners and parents, the portable carpet cleaner can magically erase spills and stains on carpets, couches, auto interiors, and more.
The top-rated Tineco cordless wet-dry vacuum mop combo is on sale for $379, which is only $30 more than the lowest price. The Tineco Floor One S6 vacuums and washes hard floors in one step, handling both wet and dry messes in a single sweep. It features 40 minutes of run time and uses 158-degree fresh water to self-clean.
This self-emptying vacuum is the perfect solution for pet owners and tech-savvy gadget lovers. At a massive half off the retail price and almost matching the previous record-low, you'll do well not to be tempted by the robot vacuum from Shark that is guaranteed to make your life that little bit easier.
Headphones
This is an incredible price for a pair of wireless on-ear headphones – on sale for just $29.95 at Amazon. The JBL Tune 510BT features Wireless Bluetooth 5.0 Streaming, so you can stream music and podcasts and take calls from your device, and you'll enjoy an impressive 40 hours of battery life. It's not a model we've tested, but the JBL Tune 510BT has over 50,000 positive reviews on Amazon and is one of the best-selling headphones on the site.
The Plus version of the Beats Studio Buds offers longer battery life, improved noise cancellation, an added Transparency mode, and more. The Beats earbuds are considerably cheaper than Apple's AirPods Pro 2, especially with today's $70 discount.
The Sony WH-1000MX4 are older now, but they are still some of the best over-ear headphones ever, and they're on sale for a record-low price today. These wireless Sony cans package together top-notch audio, excellent comfort, and effective noise cancellation - all for under $250.
These wireless earbuds boast the best fit out of any Beats headphones, thanks to the secure, comfortable earhooks. These are meant to stay still, even during workouts with lots of movement, and are sweat and water-resistant. The Powerbeats Pro 2 also lasts up to 45 hours with the charging case, the longest battery life out of all Beats earbuds. Today's deal from Amazon is just $20 more than the record-low price.
LIVE: Latest Updates
A record-low price for some top fitness earbuds
The Beats Powerbeats Pro 2 launched earlier this year and have quickly become our pick for some of the top fitness earbuds you can buy right now. Even though you can find better sound quality elsewhere, these buds excel with a secure and comfortable fit, excellent spatial audio features, and incredible battery life. The heart rate monitor, the Powerbeats Pro 2’s signature feature, also stands out.
Beats Powerbeats Pro 2: was $249.95 now $199.95 at Amazon
Looking for a cheap TV? This is a good option
I've just shared the LG C5 OLED – it's an amazing deal, but one that's admittedly still very pricey. If you're on a budget, then one of the better options at Amazon is this 50-inch 4-Series 4K Fire TV, which is available for $289.99 right now – just $30 more than the record-low price.
While this one lacks the fanciest features of the pricier OLED and QLED options, you still get a 4K display with support for HDR 10 to ensure a sharp and vibrant image. It's one of the brand's Alexa TVs too, which means voice control support and support for all major streaming apps. It's an all-around solid pick.
Amazon 50-inch 4-Series 4K Fire TV: was $399.99 now $289.99 at Amazon
A chance to bag your big screen TV upgrade
My favorite early deal is LG's all-new C5 OLED TV, which is on sale for a stunning price of $1,496.99, thanks to a whopping $1,200 discount. That's a record-low price and an incredible deal for a 2025 OLED display.
Awarded five out of five stars in our review, the LG C5 OLED display delivers an outstanding picture thanks to LG's Alpha 9 AI processor Gen8, impressive gaming features, and a comprehensive smart platform featuring all-new AI capabilities.
LG 65-Inch C5 OLED TV: was $2,696.99 now $1,496.99 at Amazon
What to expect during Prime Big Deal Days
We've covered this event for the past couple of years, so we've got a good idea of what to expect from the Prime Big Deal Days sale. It works effectively in the same way as a standard Prime Day, with 48 hours of exclusive offers available only to Prime members.
In Amazon's original announcement, the retailer confirmed that savings of up to 40% off will be up for grabs, including deals across top brands such as Samsung, LG, Lego, and Sonos. It should be a good opportunity to score some early bargains ahead of the busy Black Friday shopping period.
We're going to keep recommending this laptop
The latest Apple MacBook Air is annoyingly good. It really hits that sweet spot in terms of performance, design, and value – so much that we rank it as the best laptop for most people right now.
Today's deal on this modern MacBook brings it back down to the lowest-ever price, so it's one to snap up if you want a slick, powerful and efficient laptop.
Apple MacBook Air 13-inch (M4): was $999 now $799 at Amazon
40% off Amazon's best-selling 4K Fire TV Stick
Amazon's best-selling Fire TV Stick 4K has consistently been a top seller during Amazon's past Prime Day sales, and the retailer is offering the streaming device for $29.99, thanks to today's 40% discount.
The powerful Fire TV Stick streams shows and movies in ultra-high-definition 4K resolution and offers access to all major apps, as well as support for voice controls through Alexa.
Amazon Fire TV Stick 4K: was $49.99 now $24.99 at Amazon
Welcome to today's live coverage of Amazon's early October Prime Day sale - AKA Prime Big Deal Days. Amazon has confirmed the dates for its upcoming sale, October 7 and 8, and has released early deals that make it feel like a Black Friday preview.
I'll be highlighting my favorite early Prime Day deals throughout the date, helping you find today's top offers on TV, kitchen appliances, vacuums, smart home gadgets, Apple devices, and more.
I'll also be sharing more details about the October event, including special promotions, what deals we can expect, and rival sales that we can look forward to from retailers like Best Buy, Walmart, and Target.