Will the iPhone 12 fall in price with the release of the iPhone 13?

iPhone 12 deals
(Image credit: Future)

Update: Apple has officially cut the price of the iPhone 12 as well as the iPhone 12 mini and iPhone 11.

The release of Apple's iPhone 13 is fast approaching and with an Apple invite going out for an event on September 14, it looks likely we'll see it in less than a week...but what does this mean for its predecessor - the iPhone 12?

Obviously, those who are looking to make the jump to Apple's latest tech will have their eyes solely on the new collection of devices. But, if you're more interested in some savings, we could well see the iPhone 12 come down in price soon.

Apple isn't all too keen on discounting its handsets. Unlike companies like Google and Samsung, Apple will only really change its prices one time - when a device is no longer its latest and greatest.

Following in the iPhone 11's footsteps:

An entire year ago when the iPhone 12 was released (time really does fly!), we saw Apple announce that both the iPhone 11 and iPhone XR would see their prices drastically fall.

Apple started selling both handsets at over $100/£100 less than their original price. This then obviously spread out to other retailers and now the most you'll ever pay for a brand new iPhone 11 is $599/£599.

The same thing happened to the iPhone XR when the iPhone 11 launched, bringing its price down considerably. While it isn't a guarantee, it seems highly likely Apple will repeat this behaviour.

This could mean we see both the iPhone 12 mini and iPhone 12 come down in price, offering a much cheaper alternative to the soon-to-be-released iPhone 13. 


In the UK? You can already get a discount on the iPhone 12 and 12 mini
While we haven't yet seen Apple directly bring its prices down, a number of retailers in the UK have been offering big discounts on both the iPhone 12 and 12 mini for a while now. Both Amazon and Very consistently offer up to £120 off the handsets - roughly what we would imagine Apple will discount them too.

Apple iPhone 12: <a href="https://www.awin1.com/pclick.php?p=27608093903&a=103504&m=3090&clickref=hawk-custom-tracking" data-link-merchant="awin1.com"" target="_blank" rel="nofollow">Very / <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.co.uk%2Fdp%2FB08L5Q2M7J%3FlinkCode%3Dogi%26th%3D1%26psc%3D1%26tag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" data-link-merchant="Amazon UK"" data-link-merchant="awin1.com"" target="_blank" rel="nofollow">Amazon
Apple iPhone 12 mini: <a href="https://www.awin1.com/pclick.php?p=27744759247&a=103504&m=3090&clickref=hawk-custom-tracking" data-link-merchant="awin1.com"" data-link-merchant="Amazon UK"" data-link-merchant="awin1.com"" target="_blank" rel="nofollow">Very / <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.co.uk%2Fdp%2FB08L5RVDTL%3FlinkCode%3Dogi%26th%3D1%26psc%3D1%26tag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" data-link-merchant="Amazon UK"" data-link-merchant="awin1.com"" data-link-merchant="Amazon UK"" data-link-merchant="awin1.com"" target="_blank" rel="nofollow">Amazon

Apple spring event 2021

(Image credit: Apple)

And what about the iPhone 12 Pro and Pro Max?

Sadly, if you've got your sights set on Apple's more powerful Pro models, there is a much slimmer chance of a discount. We've never seen Apple cut the price of its larger models and it is unlikely to start now.

Both of these devices were immensely popular during 2021, often running out of stock and rarely seeing any significant discounts. When they fall behind, no longer sitting as Apple's most powerful devices, discounts might become more common but we wouldn't hold out for anything all too significant.

Is it worth waiting until Black Friday to buy the iPhone 12?

If Apple does decide to reduce the pricing of the iPhone 12 in the next week, it will be perfectly timed for Black Friday a few months after. During this time, Apple's older devices tend to see big discounts with lots of retailers competing for the best price.

This means if you don't mind holding out for a few more months, you could get the iPhone 12 at its lower price...plus a further Black Friday discount.

During this time, it is also likely that we would see discounts across all four devices - the iPhone 12 mini, 12, Pro and the iPhone 12 Pro Max.

While it is less likely that we will see discounts on the iPhone 13 this Black Friday, last year the iPhone 12 was the device everyone was working to discount, despite only being out for a month or so.

Alex Hughes

Alex is a journalist who has written extensively about all things broadband, SIMs and phone contracts, as well as scouring the internet to land you the best prices on the very latest in gadgets and tech. Whether that be with the latest iPhones and Android handsets, breaking down how broadband works or revealing the cheapest SIM plans, he's in the know, and will help you land a bargain.