Adorama kicks off massive Nikon sale — including record-low prices on the Z6 III and my favorite camera from last year

Nikon Z5 II product shot — (Image credit: Future / Alex Whitelock)

Adorama has had some fantastic deals on Sony and Canon cameras in the past few weeks, but now, it's Nikon's turn. At the specialist retailer this week, you'll find discounts of up to $900 across a number of bodies and lenses - including some of our favorite models here at TechRadar.

The highlight, for me at least, is the excellent Nikon Z5 II for a record-low price of $1,596 (was $1,849). This isn't the brand's highest-end body, but it's one that really impressed me when I reviewed it last year. The combination of image quality, autofocus, and rugged ergonomics makes the Z5 II a fantastic choice for most people - and, at this price, it's an absolute steal considering how much camera you get for the money.

Today's best Nikon camera deals

The Nikon Z5 II was the recipient of hefty price hikes recently, but right now, you can pick it up for a brand-new record-low price at Adorama and B&H Photo. I loved this model when I reviewed it and it's a fantastic choice if you're looking for a fully-featured full-frame camera that doesn't break the bank. As an entry point to the excellent Z-mount ecosystem, the Z5 II offers fantastic image quality, decent video, and similar autofocus performance to the much pricier high-end Z models.

B&H Photo: was $1849 now $1,596

TechRadar's top camera of 2025, the Nikon Z6 III, is available for a record-low price at several retailers right now. This fantastic mirrorless camera is the latest model from the brand and features an impressive 24.5MP full-frame partially stacked sensor with vastly improved autofocus and 6K video up to 60fps. Our Nikon Z6 III review awarded the camera a full five stars out of five, and it feels like excellent value now, thanks to a massive price cut at Adorama and other retailers.

B&H Photo: was $2699 now $1,996

We rate the Nikon Z8 as the best full-frame hybrid camera for pros - although, of course, anyone with deep pockets will appreciate its superb 45.7MP stacked sensor, 8K video capabilities, and 20fps burst shooting. Our Nikon Z8 review awarded this excellent camera a full five stars out of five, praising its awesome feature set and smaller and lighter body versus the flagship Z9. The record-low for this model is technically $3,299, but today's price is one of the best I've seen this year so far.

B&H Photo: was $3999 now $3,396.95

Classic retro style, full frame 24MP sensor, Nikon's best in-body image stabilisation, smart manual focus controls, and a dedicated black and white color mode – all for a record-low price. The retro-style camera market is big business and it attracts larger-than-life price tags. However, Nikon's Zf packs a technological punch alongside producing excellent image quality. The record-low for this model is technically $1,799, but I haven't seen this one for anywhere near that cheap recently. It's a model that looks to be holding its value overall.

B&H Photo: was $2196 now $2,049.95

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Alex is TechRadar's retail editor, specializing in buying advice and general tips on how to save our readers as much cash as possible. He's covered major retail events in some capacity for over seven years now; both in editorial and other ecommerce adjacent roles on TechRadar, T3, GamesRadar, and other Future PLC sites. Alex's expertise touches on most areas, but he has a particular love for phones, laptops, and cameras, being an avid photographer.

Today's best Nikon camera deals

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