Where to buy the Panasonic Lumix L10: here's when preorders start, the best retailers, and how to get a gold version

How do you celebrate 25 years of Lumix cameras? Well, releasing a stunning, premium compact camera like the Panasonic Lumix L10 feels suitably apt if you ask me.

Preorders are now live for this latest model ahead of a June release date, and you can check out all the places to buy the L10 below. I've included both US and UK retailers, as well as details on the stunning limited edition gold version.

As an overview, the L10 starts at $1,499 / £1,299, which puts it firmly in Fujifilm X100VI territory. Coincidence? I think not — and the L10 is definitely a fantastic alternative to the much-hyped Fuji if you're struggling to get your hands on it.

Unlike the X100VI, the L10 features a built-in Leica 24-75mm f/1.7-2.8 lens, which gives you a flexible zoom that covers a wide range of focal lengths. You also get Panasonic’s latest 20.4MP sensor, support for 5.2k 10-bit video, an OLED viewfinder, and a handy vari-angle (flipout) touchscreen.

The Lumix L10 also adds newer creative tools such as Real Time LUTs and updated monochrome and color profiles, which further lean into Fuji-esque 'straight out of camera' approach.

Where to buy the Panasonic Lumix L10

When is the Lumix L10 being shipped?

The earliest I've seen retailers estimate shipping is late May — see the Park Cameras link above, for reference. However, the camera officially launches with its black and silver finishes in June 2026, so that's a more realistic estimate for when it will actually be delivered.

How can I get the Gold version?

If you've got your eye on the Titanium Gold Special Edition, then that's due to arrive sometime in July. From what I've seen, there are no third-party listings for this particular variant, so going via the official Panasonic site might be the only way to get your hands on this stunning camera.

Note, the Gold Special Edition camera is due to retail for $1,599, which is $100 more expensive than the standard Black and Silver versions.

Panasonic Lumix L10: what you need to know

• Familiar premium range-finder style body
• 20.4MP stills, 30fps burst, 5.2K 10-bit video
• Built-in Leica 24-75mm f/1.7-2.8 lens

The Panasonic Lumix L10 almost feels like a love letter to fans of the brand's rangefinder-style Micro Four Thirds bodies. Inspired heavily by the discontinued LX100 series, the new model keeps the same minimalist and compact design philosophy, but modernizes the internals with Panasonic’s latest imaging tech.

While the exterior closely resembles the older models (and the S9, for that matter), the Lumix L10 gets major hardware upgrades under the hood. It features Panasonic’s latest 20.4MP Micro Four Thirds sensor alongside a newer processor borrowed from higher-end Lumix models, enabling features like 5.2K 10-bit video recording, 30fps burst shooting, and vastly improved 779-point phase hybrid autofocus.

The built-in Leica 24-75mm f/1.7-2.8 lens also returns, alongside a vari-angle touchscreen and OLED viewfinder. Unlike the similar S9, Panasonic has managed to squeeze that viewfinder in here, which makes it a much more versatile option for photography.

Panasonic has also expanded the creative and connected features significantly. The camera now supports Real Time LUTs color profiles, custom photo styles, and integration with the Lumix Lab smartphone app. As with the Fujifilm X100 series, you've got plenty of options here to get fantastic results right out of camera — from film-esque JPEGs to stylised video.