
The Apple iPhone is indisputably the most popular smartphone on the planet, with more than two billion devices sold in the years since the late Apple CEO Steve Jobs first unveiled the company’s pocket-sized mobile computer to the world in 2007.
Built to run Apple’s iOS operating system – which itself has enjoyed various updates since its 2007 inception – the original iPhone was the first smartphone to use multi-touch technology and has been credited with kick-starting the so-called “app economy”.
The latest crop of iPhones includes the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max and now the new iPhone Air – Apple's thinnest ever phone. Will a foldable iPhone join them in the next year? Watch this space…
Latest about iPhone

I took the iPhone 17 Pro Max to NY Comic Con to see how much portrait mode has improved since iPhone 7 – the results blew me away
By Lance Ulanoff published
How good is the iPhone 17 Pro Max Portrait Mode? I took it to New York Comic Con to find out

Best iPhone deals for October 2025: free iPhone 17 Pro, cheap plans, trade-in
By Alex Whitelock last updated
Updated We've just updated our iPhone deals page with the latest iPhone 17 series, plus excellent promotions on older devices.

iPhone Air vs Samsung Galaxy S25 Edge vs Tecno Spark Slim: which ultra-thin phone is best?
By Nirave Gondhia published
The iPhone Air, Samsung Galaxy S25 Edge, and Tecno Spark Slim are three ultra-thin phones that take three different approaches, but which is the best?

It’s official – the iPhone 17 Pro Max is a battery life king, but the iPhone 17 lags behind its Samsung and Google rivals
By James Rogerson last updated
The iPhone 17 Pro Max excels in these battery life tests, but the base model and the iPhone Air don't do so well.

Can the iPhone 17 Pro Max’s 8x Zoom match a Sony a6000? I put it to the test
By Lance Ulanoff published
Zooming in on one winner

The iPhone 17 series is reportedly selling well – but one model is lagging behind
By James Rogerson published
Morgan Stanley reports higher demand than expected for most iPhone 17 models, but demand for the iPhone Air is weaker.

The best Apple iPhone 16 deals for October 2025: free devices, cheap plans, and more
By Alex Whitelock last updated
Looking to save as much as possible on these superb new flagships? Let us help you out with our roundup of the best iPhone 16 deals.

The best Apple iPhone 17 deals for October 2025: free devices, cheap plans, accessories, and more
By Alex Whitelock last updated
Looking for an iPhone 17 on the cheap? Check out this week's best deals in both the US and UK across all four devices right here on this page.
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