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There's absolutely no question in my mind that this is the best television your money can buy right now. Impeccable image quality, blindingly good contrast ratio and support for upcoming HDR content, the LG 65EF950T Flat 4K OLED TV sets a new benchmark for televisions.
It's expensive - make no mistake, this TV is going to hurt your credit card balance – but if you can afford it, you will end up with a TV capable of changing the way you consume entertainment.
There's something spectacular about flicking on a movie in a dark room, and not being able to tell that there are black bars above and below the picture because the pixels aren't being backlit against their will.
Throwing on some 4K content delivers such a rich, immersive experience that you almost forget you're watching television. But normal Full HD content also benefits from the experience as well, with LG's upscaling making visually impressive films like Watchmen even more watchable on the OLED TV.
HDR content is lacking, but our initial impressions of the sample footage we saw promises big things, and also allows the television to be future-proofed for the arrival of the 4K blu-ray standard when it arrives in Australia later this year.
LG's WebOS continues to perform well, especially with the bundled magic remote, and LG's app store offers a solid collection of local streaming apps, allowing you to get the most from your television itself.
And finally, finally, this is a flat-panel OLED. The decision to launch OLED with curved screens may have intrigued many, but the simple fact this TV doesn't create a sweet-spot for viewing makes it superior to the last model in a big way.
The big challenge this television faces, aside from the price, is that it's almost over-specced for the content that is currently available. Even browsing through Netflix's 4K library shows serious gaps – the only films on offer to stream are Adam Sandler's Ridiculous Six, the Crouching Tiger, Hidden Dragon sequel Sword of Destiny and the 1997 Matthew Broderick Godzilla film.
Of course, that's hardly LG's fault, but it's an issue that's amplified when you consider the HDR support on board and the lack of HDR content on offer.
Aside from that, there's not much to complain about with this television. There were some strange artifacts when watching an old Blu-ray upscaled on the television, but they couldn't be replicated with other films.
If you can afford it, buy this TV. There's no way you will end up disappointed.
The picture quality is spectacular, the user interface is impressive and the contrast ratio… well, let's just say that this is one of the only TVs capable of recreating the beauty of a pitch black night.
With technologies like 4K blu-ray and HDR content heading our way soon, it offers enough to future proof itself, without compromising on what makes it special today.
This is the new benchmark for televisions, and given the current standard of 4K sets across manufacturers, that's saying something.