YouTube's baneful, unskippable half-minute advertisements are due to become a thing of the past.
The Google-owned video service revealed today that it will stop supporting 30-second unskippable ads starting next year - issuing a sigh of relief from viewers all over who are tired of sitting through the same Geico insurance spot ad nauseam.
The move was made in an effort to create a better ad experience, with the service focusing instead "on formats that work well for both users and advertisers," a YouTube spokesperson said in a statement sent to TechRadar.
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This isn't the first time in recent memory that YouTube has shaken up its ad format. Last April, the video purveyor announced quick-but-unskippable six-second bumper ads for mobile platforms.
Though a win for those sick of waiting on ads to finish before enjoying the content they came to watch, it's also possible that 20-second commercials may become the new unskippable norm, notes (opens in new tab), which first broke the news on YouTube’s move.
Those who really wish to be rid of ads can opt for a premium YouTube Red subscription, which cuts out pre-roll ads entirely, and also grants access to exclusive shows, offline viewing, and background play on mobile devices.
However, YouTube Red isn't a magic bullet for all users, as the $10/AU$12-per-month service is only available (opens in new tab) in the US, Mexico, Australia, South Korea and New Zealand.