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Hasbro is transforming Optimus Prime into an AI chatbot, but I prefer the truck
Endless AI conversations could strip away some of what makes them iconic
How Star Wars is blending technology, creativity, and products into the experience itself
Disney Consumer Products' Global Creative Director Bobby Kim on how Star Wars is evolving beyond film into an interactive, technology-driven product ecosystem.
Hasbro hit by major cyberattack — toymaker confirms 'unfortunate incident' takes down some parts of its websites
The business is still running but it could take weeks before the issue is fully resolved.
Exclusive: Hasbro’s Vintage Collection reveal brings a deluxe Mandalorian & Grogu
A first look at six new 3.75-inch figures
Exclusive: Hasbro's next Star Wars HasLab project is a massive, detailed LAAT/I ship from 'The Clone Wars' – here's your first look
It's an incredibly detailed set of an iconic ship
Exclusive: Hasbro just dropped its most impressive Star Wars Black Series Force FX Elite lightsaber
Star Wars Ahsoka captivated us all on Disney Plus, and as we await a second season, the second drop in ‘Gift the Galaxy’ from Hasbro will let you own Baylan Skoll's lightsaber.
Best board games for two players: top picks for you and a friend
Buying Guide We're rounding up all the best board games for two players from more casual offerings to seasoned competitive options.
Want to own the most infamous dive in the universe? Here's how Hasbro brought the Star Wars Mos Eisley Cantina to life
Hasbro's Star Wars The Vintage Collection Mos Eisley Cantina is up for backing through July 8, and I spoke with one of the designers to unpack the highly-detailed set.
